How Barco Cut Through the AI Noise to Own the Conversation at InfoComm 2025
Project Highlight
Above Benchmark
Performance
Barco partnered with Today Digital to stand out at InfoComm 2025 — one of the industry’s biggest calendar moments, and one of its most crowded.
Major industry events create a unique opportunity, but also a challenge. Brands launching new innovations or showcasing solutions at flagship moments need to do more than just be present — they need to stand out in a high-noise environment.
With multiple vendors competing for attention around similar themes like AI and hybrid work, the risk was blending into the conversation rather than leading it.
The campaign was focused on Barco’s meeting room solutions offering, ClickShare, a wireless presentation and conferencing system.
As a result, the campaign:
Barco ran an Amplify campaign with us — a high-impact content burst combining in-depth article and video content, timed to capture peak market attention during InfoComm 2025.
Authority Content → Peak-Moment Timing → Amplified Visibility
In-depth article and video content anchored Barco’s message around real enterprise challenges, creating a clear, differentiated narrative around scalable, AI-powered meeting experiences rather than generic AI messaging.
Content was timed to land during InfoComm’s highest-attention window, positioning Barco’s Microsoft-aligned innovation directly in front of enterprise IT audiences before competing announcements crowded the conversation.
Post event content, display advertising and targeted promotion extended Barco’s visibility well beyond the showfloor.
Total Views Across Article & Video Content
Above Benchmark Performance
Display Impressions
Social Impressions
The campaign engaged leading global enterprises including Visa, KPMG, MetLife, MUFG and Medtronic, as well as Microsoft ecosystem partners across device manufacturing, UC platforms and IT consultancy.
This programme proved that anchoring messaging in real enterprise challenges cuts through faster than generic AI noise:
1. Authority-led content differentiated Barco from competing vendor announcements
2. Peak-moment timing put Barco’s message in front of buyers when attention was highest
3. Amplified visibility extended Barco’s reach far beyond InfoComm itself, sustaining engagement with enterprise IT audiences long after the event ended
InfoComm ended. Barco’s reach didn’t.
Cut through when it counts.
Amplify is built for brands that need to own critical market moments — combining authority, reach and impact to shape perception fast.
