Effective digital marketing relies on a company’s ability to position itself in front of its customers in the right places, with the correct context. The right exposure not only increases brand awareness, and boosts a company’s chances of attracting new customers, it can also make an organisation appear more credible and trustworthy.
Marketplace Inclusion is one of the tools companies can use to improve the perception of their business among buyers and drive new opportunities for growth.
Today, we’re taking a closer look at what Marketplace Inclusion means in the marketing and branding world, and why it’s so beneficial to modern technology brands.
What is Marketplace Inclusion?
Previously known as the “Market Guide”, the “Marketplace” hosted by Today Digital is an online directory, showcasing and highlighting leading brands from the technology categories we specialise in. As of 2023, we’ve updated the Marketplace experience, to ensure visitors can easily access information online, without having to download any additional PDFs.
To further enhance the Marketplace for our users, we’ve also enriched each company profile with access to contextual news related to that vendor. This ensures business buyers can view the most up-to-date information available for each company they’re considering before making a purchase.
Additionally, throughout our news coverage and strategic content campaigns, we also endeavour to consistently connect our audience to brand profiles, to enhance their research process.
For Today Digital, the purpose of the “Marketplace” is to provide our audience with an easily accessible, informative, and comprehensive directory of vendors for their technology needs. The Marketplace helps companies from all industries to navigate the complex process of making the correct purchasing choices for their organisations.
The Marketplace Advantage
For vendors working with Today Digital, inclusion in the Marketplace environment is an opportunity to provide potential customers with an authentic look at their business through a media lens. Spinning out of our new Marketplace environment, we’re also creating a host of additional valuable assets, custom-made to enlighten and inspire industry professionals and technology buyers.
These premium assets include:
- Visual market maps
- Listicles (written posts covering featured vendors)
- Video guides
- Social lists
Throughout the year, as we continue to develop new content, these assets will link back to the Marketplace, driving more traffic and opportunities to our participating brands.
Here at Today Digital, we know how quickly the markets can change, and we’re committed to keeping our fingers on the pulse of the industry, so we can keep our readers up-to-date. Our news coverage ensures users can access the latest market scoops and information when researching their purchasing options, while our Marketplace helps them to narrow down their available choices.
Vendors showcased in the Today Digital marketplace also have the opportunity to refresh and update their profiles throughout the year, thanks to a convenient self-service interface.
Any company looking to discover the benefits of Marketplace inclusion for themselves can reach out to our Account Management team at Today Digital.