B2B Social Media Executive


Remuneration: Salary negotiable, plus performance-related bonus 

Holidays – 25 days, plus bank holidays. Plus, your birthday off 🎉 

Work Perks – Private healthcare, wellness programme, rewards and discounts + more 

4-day Work Week – trial began 2023 

Contracted Hours of Work: 9-5 pm Monday to Friday (37.5 hours per week)  

Location: Homeworking position, based in the UK

Contract Type: Full Time 

Start Date: Immediate 

Today Digital: The Story So Far 

Committed to changing the way people find, consume, and share information about business technology, Today Digital has been innovating since day one. We’re now in our sixth year of trading, and our growth levels are accelerating at an incredible rate. 

There are many things that make our business different, but one of our main differentiators is our digital anatomy. We were born in the virtual world, and we continue to operate in the same flexible environment today. 

Our customers are exciting and innovative tech brands that value what we do. They span the globe from London to Silicon Valley and beyond. 

Our Values Define Us 

We’ve developed a sensational team of dedicated individuals; all committed to helping the business thrive. 

We’re big on developing ideas, creating new plans, and setting goals that help us to move towards a brighter future. 

We’re a fun crowd of people, we’re driven, and we self-start. 

Your Days with Today Digital 

Work perks include private healthcare, a full wellness programme, rewards, a work from home equipment allowance, and a selection of in-person social events. 

We might be virtual, but we’re not distant. We embrace the latest technology and work styles, which means that we can collaborate constantly and effectively. 

Today Digital is fast-paced and we’re going places. If you’re looking to advance your career, work from anywhere and learn from other talented and motivated people, then we might be a perfect match. 

Recommended Read 👀 – How to Land a Job at Today Digital (PDF)

Are you our new B2B Social Media Exec? 

We are looking for a motivated and experienced B2B Social Media specialist to effectively engage with targeted virtual communities and social users and help take our social media programming and audience value to the next level.

As a member of our marketing team reporting to the Marketing Manager, you will be responsible for crafting and overseeing social media campaigns, nurturing relationships with influencers, and conversate with our audience across the various channels, to achieve exceptional audience  engagement, foster intimacy, drive traffic, and increase revenue through strategic use of social media marketing.

An understanding of B2B personas, how they use social media, and the value they expect from it is essential. The key objective is to engage, grow, and delight  our audience by driving awareness of our news content through dynamic posts and  engagement on our social media platforms.

Currently we are most active on LinkedIn and X (Twitter), but we are looking for a specialist that can help as we expand our brand onto other channels and evolve our digital community for the Today Digital brands in this coming year!. 

We need a highly capable social media executive who has demonstrable experience in developing and managing social campaigns, in a variety of formats including short and long form written and video content. (Other team members will develop the videos, but you should have knowledge in best practice for video on each channel, and be able to help steer direction on the content of that video.) 

The ideal candidate here should also have at least intro-level skills in being able to set up and operate paid social campaigns as well, as you will partner with other team members and external support in delivering these types of initiatives, and your knowledge there for a seamless operation is key. 

Job Purpose 

  • Develop our brand personalities on social media 
  • Engage and grow our followers 
  • Mention people and brands to connect to their wider audiences and communities 
  • Drive more traffic to sponsored posts 
  • Create social relationships with all our target brands and people with their wider communities and social circles 
  • Recognise and respond to our audience interactions 
  • Create conversation, be curious and ask questions 
  • Stamp our authority as the industry go-to news channel by providing followers with useful and relevant information 
  • Educate our followers about our brands, our value, and, where they can find interesting and relevant resources 
  • Add to the growth of our digital community in the core sectors we sure in B2B tech, across channels and into new ones 

Your DNA: 

Can see the big picture. Can manage multiple channels concurrently and ensure all opportunities are maximised. 

Is brand focused. We work hard to maintain a specific brand mission; this role needs to have that always front of mind and ensure adherence and governance across the organisation. 

Is customer focused. This role is integral to delivering against targets and for successful delivery of customer campaigns. 

Is innovative and experimental. We are looking for somebody who can understand social media reports and can identify areas of opportunity. 

Is collaborative. This position will work across all teams in the organisation. 

Is people-orientated and engaging. Must have a bright, happy and confident personality. Able to deliver engaging and professional messages that hit the mark. 


As a B2B Social Media Executive at Today Digital you’ll work closely with the Marketing Manager and the rest of the marketing team to deliver on commercial marketing campaigns as well as brand growth campaigns.. 

Main responsibilities include: 

  • Day to day scheduling of web content on social media 
  • Basic video editing and uploading 
  • Channel management 
  • Opinion polls 
  • Kickstarting conversations and common interest threads 
  • Recognition and appreciation posts and comments 
  • Influencer list building and engagement 
  • Analytics and reporting 

Essential Skills 

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. 

  • Excellent project, task, and time management 
  • The position requires flexibility in working hours 
  • Able to work remotely from home unsupervised 
  • Excellent communication skills 
  • Excellent organisational skills 
  • Excellent team collaboration skills 
  • A high level of attention to detail 
  • Is customer-centric but also commercially aware 
  • Is cool under pressure and can multitask 
  • Is trustworthy, self-motivated and proactive 
  • Is agile and adaptable 
  • Is charismatic and confident 

Travel Expectations 

This is a remote working role. However very occasional travel may be required. 

Education and/or Experience 

  • Required: Bachelor’s degree with / or additional qualification(s) in marketing, media, advertising, journalism, communications or related field 
  • Required: Minimum 3 years previous experience in B2B social media marketing 
  • Strong written and verbal skills 
  • Ability to write, read, analyse and interpret reports 
  • Ability to effectively present information and respond to questions from management, team members and customers 

Other Skills and Abilities 

Proficient in; 

  • Microsoft Office 365 e.g Word, Excel, PowerPoint, Outlook, Teams 
  • Social Media platforms – LinkedIn, X (Twitter), YouTube, Instagram, Facebook, TikTok 
  • Google Analytics and Reporting 
  • Social Media Management Software (preferably HootSuite) 
  • Keyword and hashtag research programmes 
  • Nice to have/not required: HubSpot social media management/reporting 

Equipment Requirements 

This is a home working role that requires you to provide some of your own equipment: 

  • Broadband Internet (minimum 10 Mbps download / 2 Mbps Upload) 
  • Office desk and chair 
  • A suitable place to work that is noise and distraction free, warm and comfortable, and has a reliable electricity supply 

Company supplied equipment includes PC, web camera, headset/speaker. All necessary software applications and licences. 

Job Type: Full-time 

Salary: Up to £30,000.00 per year 


  • Company events 
  • Wellness programme 
  • Work from home 


  • Monday to Friday 


  • A-Level or equivalent (preferred) 


  • HubSpot: 3 years (preferred) 
  • Social media management: 3 years (preferred) 

Work Location: Remote 


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