Head of Performance Marketing

Today Digital: Who Are We?

Today Digital is a dynamic, online B2B news publication dedicated to transforming how the global tech industry discovers, engages with, and shares insights on business technology through our brands: UC Today, CX Today, XR Today, and AI Today. Entering our eigth year, we continue to innovate and drive industry influence with a passionate commitment to our audience and clients.

Our clients include some of the most transformative and visionary tech brands worldwide, relying on us to amplify their stories, boost their visibility, and drive results.

Are You Our Next Head of Performance Marketing?

We’re looking for an experienced and results-oriented Head of Performance Marketing to lead our performance marketing function, overseeing strategy, team leadership, and multi-channel campaign success. You’ll play a key role in expanding our reach and driving measurable outcomes, ensuring client campaigns achieve peak performance. This role is ideal for a strategic thinker with strong leadership abilities and a deep understanding of data-driven marketing.

If you’re passionate about shaping a high-performance team and achieving exceptional results, this role is for you.

About the Role:

As the Head of Performance Marketing, you’ll oversee all performance marketing activities, managing a team and working cross-functionally to meet Today Digital’s growth objectives. You’ll take ownership of strategy and execution across various digital platforms, ensuring alignment with the company’s overarching goals.

What You’ll Be Doing:

• Strategic Oversight: Lead the performance marketing strategy across organic and paid channels, including web, social, display, and other digital advertising platforms.
• Team Leadership: Manage, mentor, and grow the performance marketing team, fostering a collaborative and results-focused culture.
• Campaign Optimization: Guide the team in optimizing campaigns, focusing on budget allocation, A/B testing, and conversion rate improvements to maximize ROI.
• Client Relationships: Act as a key advisor on client accounts, presenting insights, managing expectations, and ensuring campaigns align with client goals.
• Analytics & Reporting: Oversee data analysis and reporting, using insights to inform decision-making and continuously improve campaign outcomes.
• Cross-Departmental Collaboration: Partner closely with commercial, editorial, and growth marketing teams to ensure cohesive strategies that drive client success.
• Process Improvement & Innovation: Identify and implement best practices, tools, and processes to streamline workflows, optimize performance, and enhance campaign results.

Your Background and Experience:

• Proven Experience in Leadership & Performance Marketing: 7-10+ years in a senior performance marketing role, ideally within a B2B tech or agency setting, with a strong track record of leading teams and delivering high-impact campaigns.
• Analytical Expertise: Deep knowledge of data analysis, campaign reporting, and using insights to shape strategy. Skilled in data modeling and KPI tracking.
• Strong Project Management Skills: Proven ability to oversee multiple, complex projects and prioritize tasks to meet deadlines.
• Excellent Communication Skills: Adept at presenting complex data and insights in a clear, client-friendly way.
• Adaptability & Initiative: Proactive and comfortable working in a fast-paced, remote setting with a strong focus on results.

Education & Technical Proficiency:

• Education: Bachelor’s degree in marketing, business, or a related field.
• Platforms: Advanced experience with LinkedIn Campaign Manager, Google Ads and other B2B paid platforms.
• Tools: Proficiency in CRM; HubSpot (preferred), Analytics; Google Analytics 4, Looker Studio Ads; Google Display and Search, Social platforms,  CMS; WordPress (preferred) Intent data platforms. 
• Project Management: Proficient in tools like Monday.com, Asana, or similar project management software.
• Software: Strong skills in Microsoft 365 suite (Word, Excel, PowerPoint, Outlook, Teams).

Home Office Requirements:

• Reliable high-speed internet (minimum 10 Mbps download / 2 Mbps upload).
• A dedicated, distraction-free workspace.
• Suitable office furniture (desk and chair).
• Company-provided equipment includes a PC, webcam, headset, and all necessary software licenses.

Ready to lead our performance marketing team and drive Today Digital’s mission to excel in the world of B2B tech media? Apply today to join a collaborative, high-growth environment where your expertise will make a real difference.