Senior Email Marketing Executive


Remuneration: Salary negotiable, plus performance-related bonus 

Holidays – 30 days, plus bank holidays. Plus, your birthday off 🎉 

Work Perks – Private healthcare, wellness programme, rewards and discounts + more 

4-day Work Week – trial begins 2023 

Contracted Hours of Work: 9-5 pm Monday to Friday (37.5 hours per week)  

Location: Homeworking position, based in the UK

Contract Type: Full Time 

Start Date: Immediate 

Today Digital: The Story So Far 

Committed to changing the way people find, consume, and share information about business technology, Today Digital has been innovating since day one. We’re now in our fifth year of trading, and our growth levels are accelerating at an incredible rate.  

There are many things that make our business different, but one of our main differentiators is our digital anatomy. We were born in the virtual world, and we continue to operate in the same flexible environment today.  

Our customers are exciting and innovative tech brands that value what we do. They span the globe from London to Silicon Valley and beyond.  

Our Values Define Us 

We’ve developed a sensational team of dedicated individuals; all committed to helping the business thrive.  

At Today Digital, we’re not about watching the clock or measuring workdays. Our focus is on results. Our employees work hard, but they maintain the freedom to work when, how, and wherever they choose.  

We’re big on developing ideas, creating new plans, and setting goals that help us to move towards a brighter future.  

We’re a fun crowd of people, we’re driven and we self-start. 

Your Days with Today Digital 

Work perks include private healthcare, a full wellness programme, rewards, work from home equipment allowance, and a selection of in-person social events.  

We might be virtual, but we’re not distant. We embrace the latest technology and work styles, which means that we can collaborate constantly and effectively.  

Today Digital is fast-paced and we’re going places. If you’re looking to advance your career, work from anywhere and learn from other talented and motivated people, then we might be a perfect match. 

Recommended Read 👀 – How to Land a Job at Today Digital (PDF)

Are you our Senior Email Marketing Executive? 

We are looking for a data-driven and analytical email marketing specialist that is excited by the prospect of delivering first-class email campaigns to our audience. We are looking for somebody who can help us to innovate and craft highly targeted and intelligent campaigns for our company and our customers that deliver ROI.   

We help B2B tech companies achieve their revenue goals by providing a valuable contribution to their sales and marketing pipeline. As a senior member of our marketing team, you’ll work directly with fellow team members to set the strategy and deliver the required results.  

We need a highly capable email marketing expert who has demonstrable experience in developing and managing email campaigns, both short and long-form and to a variety of audience personas. 

An understanding of B2B data, including how to effectively use firmographic, demographic, psychographic and behavioural data attributes, is key to success in this role. Moreover, advanced knowledge of HubSpot email campaign setup, configuring nurtures and automations, is also essential. 


  • Hands-on management our most significant email marketing campaigns 
  • Planning and task management of these campaigns – preferably with knowledge of project management solutions such as  
  • Define, measure and report on the performance of email campaigns and assess against ROI and KPIs 
  • Is analytical and comfortable looking at data analytics, real-time optimisation and historical reporting of campaigns 
  • Assist with managing our customer segmentation strategy and further develop our data intelligence, ensuring we reach the right audience with the right message, at the right place and time
  • Process improvement and innovation to achieve high-quality results
  • Good people development skills including coaching, delegation and accountability of tasks, performance and goal management
  • Is process driven, goal-focussed and can create a high-performance culture 

Your DNA: 

Can see the big picture. Can manage multiple campaigns concurrently and ensure things do not go off-track. 

  • Is brand focused. We work hard to maintain a specific brand mission; this role needs to have that always front of mind and ensure adherence and governance across the organisation
  • Is customer focused. This role is integral to delivering against targets and for successful delivery of customer campaigns
  • Is innovative and experimental. We are looking for somebody who can react to data and can identify areas of opportunity
  • Is collaborative. This position will work across all teams in the organisation
  • Is people-orientated and engaging. Must be confident and can manage multiple stakeholders (both internal and external) from Directors to Customers

Job Purpose: 

As the Senior Email Marketing Executive at Today Digital, you’ll work closely with the Marketing Manager to deliver on commercial marketing campaigns. The primary responsibility will be to take a lead role in planning, activating and measuring campaigns across our publications. 

Main responsibilities include: 

  • Manage and execute a high performing email campaigns 
  • Ensure brand governance across all campaign content 
  • Ensure the optimal distribution of content 
  • Segment data to ensure that marketing campaigns are targeted at the most appropriate personas 
  • Ensure provision of high-quality lead gen and filtered data for clients 
  • Brief creative requirements into the relevant individuals and teams 
  • Report on live campaigns ensuring that KPIs and deliverables are achieved 
  • Consistently optimising campaigns with daily health checks to ensure they achieve agreed benchmarks 
  • Consistent reporting of progress vs benchmarks 

Essential Skills 

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.   

  • Excellent project, task, and time management – with the ability to delegate and assign tasks 
  • The position requires flexibility in working hours
  • Able to work remotely from home unsupervised
  • Excellent communication skills 
  • Excellent organisational skills 
  • Excellent team collaboration skills 
  • A high level of attention to detail 
  • Is customer-centric but also commercially aware 
  • Is cool under pressure and can multitask 
  • Is trustworthy, self-motivated and proactive 
  • Is agile and adaptable
  • Is charismatic and confident 

Supervisory Responsibilities  

Part of the role is to mentor other marketing team members. 

Responsibilities include: 

  • Assist with training employees 
  • Assigning and directing work 
  • Appraising performance and showing recognition 

Travel Expectations 

This is a remote working role. However very occasional travel may be required. 

Education and/or Experience 

  • Required: Bachelor’s degree with / or additional qualification(s) in marketing, media, advertising, journalism, communications or related field 
  • Required: Minimum 5 years previous experience in email/content marketing and campaign management 
  • Strong written and verbal skills 
  • Ability to write, read, analyse and interpret reports 
  • Ability to effectively present information and respond to questions from management, team members and customers 

Other Skills and Abilities 

Proficient in; 

  • Microsoft Office 365 e.g Word, Excel, PowerPoint, Outlook, Teams 
  • Email Marketing platforms – HubSpot, Active Campaign, Zoominfo, Marketo, Pardot or similar 
  • Google Analytics and Reporting 
  • Project Management Software (preferably 
  • Ability to measure and manage marketing KPIs and performance metrics 
  • Ability to manage and effectively communicate with both internal and external stakeholders 

Equipment Requirements 

This is a home working role that requires you to provide some of your own equipment: 

  • Broadband Internet (minimum 10 Mbps download / 2 Mbps Upload) 
  • Office desk and chair 
  • A suitable place to work that is noise and distraction free, warm and comfortable, and has a reliable electricity supply 

Company supplied equipment includes PC, web camera, headset/speaker. All necessary software applications and licences. 

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