How Cisco Turned WebexOne Into a Digital Moment That Outlasted the Event
Project Highlight
Qualified
Engagement
Cisco partnered with Today Digital to extend WebexOne beyond a live event into a sustained enterprise content programme. In an increasingly crowded event landscape, Cisco needed to keep product announcements and thought leadership visible long after the physical event ended — reaching enterprise buyers both inside and outside the venue itself.
Cisco partnered with us on an Event Amplification programme designed to extend WebexOne beyond the venue itself — transforming live event activity into sustained enterprise visibility across digital channels.
Pre-event editorial and thought leadership content established anticipation before WebexOne began, ensuring Cisco’s key narratives were already gaining visibility ahead of major announcements.
Live interviews, social video and real-time event coverage transformed WebexOne into a digital conversation — generating more than 82,000 social impressions and 1,000+ engagements during the live event window.
Post-event content, display advertising and targeted promotion sustained enterprise engagement long after the event concluded, generating 192,000 display impressions and extended visibility across large enterprise audiences.
Total Content Views
Above Benchmark Performance
Social Impressions
Views from Large Enterprises
Secondary performance indicators included 192,000 display impressions and more than 1,000 social engagements generated throughout the campaign lifecycle.
This programme transformed WebexOne from a live event into a sustained digital brand moment.
