The B2B Marketing Dark Funnel is Real: Here’s How to Stop Losing Deals Inside It
Honestly, most marketers already know that the funnel they learned about in their early careers has disappeared. The clean “step-by-step” journey we assumed people took from awareness through to purchase was really always a bit of an oversimplification. Now, though more of the stages of that journey are happening in a world marketers and business […]
B2B Storytelling: The Power of Authentic Stories in B2B Technology Marketing
B2B storytelling doesn’t get as much attention as it should – particularly in the technology industry. Why? Because B2B technology marketers (in general), often have the wrong mindset. They assume the best way to reach and convert their audience is to bombard them with stats and figures. That’s not to say a data-driven approach to […]