Tag: B2B
What is a Trends Video Session?
Here at Today Digital, we believe in the power of content, from highly targeted and informative articles to emotionally engaging videos. Each innovative content marketing strategy we offer is designed to generate specific results for our clients. Companies can use our strategies to build engagement, drive awareness, and boost conversions in the B2B tech landscape. […]
What is a BIG Update Video Session?
For technology brands, video can be a powerful tool for activating, engaging, and converting customers. As the world grows increasingly visual, customers are relying on video to learn about brands, explore product options, and even leverage the tools they purchase. A BIG Update video is one of the many video-focused promotional techniques offered at Today […]
What is Social Media Marketing?
What is social media marketing, what channels should B2B companies be using, and what benefits can this advertising strategy deliver? Those are just some of the questions we encounter regularly at Today Digital. Social media marketing, sometimes referred to as “SMM” has quickly become one of the most powerful promotional tools for today’s brands. Over […]
What is a Customer Story Video?
Video is one of the most powerful tools in the modern marketing landscape. As of 2021, studies found online videos have an audience reach of around 92% across internet users worldwide. In other words, everyone is watching video these days – whether they’re product demos or company interviews. Video can be a phenomenal way for […]
What is Newsletter Inclusion?
Finding ways to stand out, demonstrate credibility and showcase thought leadership in an increasingly cluttered B2B content landscape can be complex. While creating strategic content in-house can be a valuable strategy, many companies find they can accelerate their brand reach, unlock new opportunities, and generate growth, by partnering with other market-leading brands. Earning a spot […]
What is a TV Edition Video?
Today, video is one of the most popular tools available for any business or online marketer. According to studies, around 86% of marketing professionals already leverage video as a marketing tool, and 78% of these experts say it directly increased sales for their business. One of the best things about video is how versatile it […]
Demand Creation vs Demand Capture – What’s the Difference?
What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]
What is Display Advertising? (and Why It Still Matters in B2B Marketing)
Compared to options like social media marketing, influencer promotion, and video campaigns, display advertising might seem like a relatively old-fashioned concept. Most people are familiar with display advertising – even if they don’t realize it. Any individual who’s seen a banner displayed on the side of a social media screen or in the middle of […]
We’ve Cracked the Content Code
At this point, content is pretty much in our blood. We’ve been producing a steady stream of insights, blog posts, articles, comparisons, videos – you name it, for more than 5 years. We’re proud to say we’ve produced and published more than 10,000 amazing news articles and blogs since 2017. That’s a lot of information. […]
Lesson 2 – Never Kiss On The First Date
Business leaders and marketers are impatient. We all want customers to buy our products quickly, and no one likes waiting around to make a sale. However, trying to force a conversion from your first interaction with a customer is like proposing marriage on a first date. In B2B tech, it comes across as pushy, overwhelming, […]