Tag: B2B
B2B Journalism in 2024 – Boring or Soaring?
The realm of B2B (Business-to-Business) journalism has long grappled with a stereotype: it’s often labeled as mundane compared to the vibrant world of B2C (Business-to-Consumer) journalism. However, as a seasoned observer and participant in the B2B sector, I’ve witnessed a remarkable shift that challenges this notion. The current landscape of B2B journalism is undergoing a […]
What Is Journalism And Why Does It Matter In Today’s World?
Journalism is a concept most of us are relatively familiar with. In fact, according to some reports, the first instance of “journalism” as a concept dates back to 1476, when a rudimentary printing press emerged. We’ve grown up constantly exposed to different kinds of journalism, from the news stories reported on our television sets and radios […]
The Vital Role of Media Freedom in B2B Journalism
In the ever-evolving landscape of B2B technology journalism, upholding and defending the principles of media freedom, freedom of expression, and the right to be informed are of paramount importance. As a journalist and publisher in this space, you play a crucial role in maintaining these principles. Here’s why they matter: 1. Guardians of Truth: B2B […]
The Influence of B2B News Sites on the Buying Journey
In today’s digital age, the way businesses make purchasing decisions has evolved. With a plethora of information available at their fingertips, decision-makers are more informed than ever. One significant channel that has emerged as a trusted source of information is B2B (Business-to-Business) news sites. These platforms play a crucial role in the B2B buying journey […]
What is a Trends Video Session?
Here at Today Digital, we believe in the power of content, from highly targeted and informative articles to emotionally engaging videos. Each innovative content marketing strategy we offer is designed to generate specific results for our clients. Companies can use our strategies to build engagement, drive awareness, and boost conversions in the B2B tech landscape. […]
What is a BIG Update Video Session?
For technology brands, video can be a powerful tool for activating, engaging, and converting customers. As the world grows increasingly visual, customers are relying on video to learn about brands, explore product options, and even leverage the tools they purchase. A BIG Update video is one of the many video-focused promotional techniques offered at Today […]
What is Social Media Marketing?
What is social media marketing, what channels should B2B companies be using, and what benefits can this advertising strategy deliver? Those are just some of the questions we encounter regularly at Today Digital. Social media marketing, sometimes referred to as “SMM” has quickly become one of the most powerful promotional tools for today’s brands. Over […]
What is a Customer Story Video?
Video is one of the most powerful tools in the modern marketing landscape. As of 2021, studies found online videos have an audience reach of around 92% across internet users worldwide. In other words, everyone is watching video these days – whether they’re product demos or company interviews. Video can be a phenomenal way for […]
What is Newsletter Inclusion?
Finding ways to stand out, demonstrate credibility and showcase thought leadership in an increasingly cluttered B2B content landscape can be complex. While creating strategic content in-house can be a valuable strategy, many companies find they can accelerate their brand reach, unlock new opportunities, and generate growth, by partnering with other market-leading brands. Earning a spot […]
What is a TV Edition Video?
Today, video is one of the most popular tools available for any business or online marketer. According to studies, around 86% of marketing professionals already leverage video as a marketing tool, and 78% of these experts say it directly increased sales for their business. One of the best things about video is how versatile it […]