Tag: B2B
What is Content Syndication? An Introductory Guide
Could recycling your content be the key to building brand awareness and unlocking new opportunities online? Content syndication is the practice of getting the most out of the content you create by re-publishing your most helpful information on third-party websites. In today’s cluttered digital environment, getting the right amount of attention to your crucial blog […]
What Is B2B Journalism? An Introduction
Journalism has always been an essential part of the content marketing landscape. Focused on educating, entertaining, and informing an audience, journalism requires extensive research on behalf of the writer. To succeed in journalism, creative professionals need to be able to assess information, gather data from complementary sources, and present information as effectively as possible. What […]
How To Optimise Your YouTube Channel For B2B
Learning how to optimise your YouTube channel for a B2B audience could be the most valuable thing you do for your brand this year. Following Google, YouTube is the second largest search engine in the world, and the website with the second highest traffic. Over 3 billion searches go through YouTube every month, and 100 […]
How To Cite A Journal Article APA Style
Knowing how to cite a journal or article “APA style” is important when you’re writing articles or publications referencing other official sources. Citing a source correctly ensures you’re giving credit to whoever you’re quoting when you share a specific statistic or piece of information. It also means your reader can seek out the source, and […]
What Is Display Advertising?
Advertising in today’s digital world comes in a wide variety of different styles, from native ads intended to blend with their surroundings, to eye-catching display advertising. The first “banner ad” – a type of display advertising, appeared on the web first in 1994. This little rectangular image invited people on wired.com to check out a […]
Waiting for Inspiration: Content Calendar Strategies
The more high-quality content you produce, the better your chances will be of attracting customers who genuinely want to hear from you. Regularly publishing content also improves your ranking with the search engines, ensuring you can appear in front of your clients at the right time. Unfortunately, while statistics suggest most brands should be publishing […]
B2B Content Marketing for 2022: Insights from CMI
The confusion and chaos of the last couple of years has prompted several changes in the way brands connect with customers, and vice versa. Perhaps most significantly, companies have begun to recognise the importance of connecting with customers in a digital landscape through content. Content marketing has been a valuable tool for companies looking to […]
How to Create an Awesome Content Marketing Strategy
In today’s increasingly competitive marketplace, content marketing isn’t just something that’s a good idea anymore – it’s essential. According to research from the Content Marketing Institute, no less than 80% of all B2B marketers have some manner of content marketing strategy. The only problem is that companies don’t know how to transform that strategy into an […]
10 BIG Content Marketing Benefits for Businesses
By this point, if you haven’t heard of content marketing, then you might have been living under a rock. Content marketing has been one of the longest-lasting buzzwords in the world of online business. However, if you haven’t invested in your own strategy yet, the reason could be that you’re feeling a little sceptical about the […]
How to Make Epic Thought Leadership Content
Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership […]