What is a Trends Video Session?

What is a Trends Video Session?

Here at Today Digital, we believe in the power of content, from highly targeted and informative articles to emotionally engaging videos. Each innovative content marketing strategy we offer is designed to generate specific results for our clients. Companies can use our strategies to build engagement, drive awareness, and boost conversions in the B2B tech landscape. […]

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What does a Campaign Performance Report look like?

What does a Campaign Performance Report look like?

Achieving the best possible results from a marketing campaign starts with one simple thing: the right data. The only way to ensure promotional efforts are making the right impact is to measure the correct metrics. That’s why, at Today Digital, we provide our clients with transparent insights into their results, with comprehensive campaign performance reports. […]

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Demand Creation vs Demand Capture – What’s the Difference?

Demand Creation vs Demand Capture

What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]

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We’ve Cracked the Content Code

Cracking the content code

At this point, content is pretty much in our blood. We’ve been producing a steady stream of insights, blog posts, articles, comparisons, videos – you name it, for more than 5 years. We’re proud to say we’ve produced and published more than 10,000 amazing news articles and blogs since 2017. That’s a lot of information. […]

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Lesson #4 – Get Dressed for the Occasion

Lesson #4 - Get Dressed for the Occasion

Making the right impression with your content marketing strategy is all about optimisation. You don’t just produce a phenomenal piece of writing or video. You also spend the right amount of time tweaking it to perfection and ensuring it’s specifically suited to the channel in question. One thing we’ve learned over years of distributing high-ranking […]

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Lesson #5 – One Size Never Fits All

Lesson #5 - One Size Never Fits All

Formatting your content to suit a diverse audience is a crucial component of the content code. Designing the ideal content is a complicated process these days. If you want to boost your appearance online and expand your brand reach, you need to think about a number of factors, from keywords to technical SEO. So, how […]

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Lesson #6 – Measure the Right Metrics

Lesson #6 - Measure the Right Metrics

Which metrics should you really be measuring? Everyone invested in any kind of content production will know how important it is to track the right “metrics”. The only way for know to certain which of your pieces are the most effective (and valuable) is to keep track of essential data highlighting things like engagement and […]

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Lesson # 7 – Don’t Look Back In Anger

Lesson # 7 - Don't Look Back In Anger

…I heard you say 🎵 Focusing on the past isn’t always a good thing in day-to-day life, but you can’t create a fantastic content marketing campaign without looking back from time to time. Unfortunately, a huge number of marketers batch n’ blast their content efforts, then forget about them entirely. Failing to look back and […]

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What is Content Modelling? A Simple Introduction

Today Digital - What is Content Modelling? A simple Introduction

Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]

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