What is Content Modelling? A Simple Introduction

Today Digital - What is Content Modelling? A simple Introduction

Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]

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What Is Sponsored Content? (and why it rocks!)

What Is Sponsored Content?

What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]

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How to Enhance Your Content Distribution Strategies

You’ve gone through the effort to create some fantastic, eye-catching content. After careful planning, writing, and editing, you’re convinced you’ve got some serious value to offer. Unfortunately, when you post your piece on your website, you notice you’re not getting the hype you expected. Often, the problem comes down to the “marketing” part of your […]

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Your 7 Digital Marketing Must-Haves

Let’s face it, it’s hard to capture the attention and interest of your target market these days. From a stream of near-constant email advertisements to online banner ads, pop-ups, and videos, marketing is everywhere you look. Not only do you have to contend with about a million cat pictures to get your customer’s attention, but […]

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B2B Content Marketing for 2022: Insights from CMI

B2B Content Marketing for 2022: Insights from CMI

The confusion and chaos of the last couple of years has prompted several changes in the way brands connect with customers, and vice versa. Perhaps most significantly, companies have begun to recognise the importance of connecting with customers in a digital landscape through content. Content marketing has been a valuable tool for companies looking to […]

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What is Content Marketing All About?

Over the years, as techniques for cultivating digital presence have changed, the strategy of content marketing has remained to be an essential factor in gaining online traction. With B2C, and B2B marketing, content marketing rules the marketplace, but many businesses are still struggling to use it to their advantage. Creating great content can be a […]

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How to Create an Awesome Content Marketing Strategy

In today’s increasingly competitive marketplace, content marketing isn’t just something that’s a good idea anymore – it’s essential. According to research from the Content Marketing Institute, no less than 80% of all B2B marketers have some manner of content marketing strategy. The only problem is that companies don’t know how to transform that strategy into an […]

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10 BIG Content Marketing Benefits for Businesses

By this point, if you haven’t heard of content marketing, then you might have been living under a rock. Content marketing has been one of the longest-lasting buzzwords in the world of online business. However, if you haven’t invested in your own strategy yet, the reason could be that you’re feeling a little sceptical about the […]

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How Often Should I Post Content to my Blog?

Most small business owners build websites to help them gain traction online, and many of them use a blog as part of their content strategy. However, most don’t know how often they should post on their blog. The truth is that posting frequently is often the best strategy for people who want high-ranking, shareable websites. […]

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12 Article Types to Keep your Website Interesting

Staring at the screen wondering what to write next? Need more content ideas for your website? This article contains a dozen article types to keep your content fresh and interesting for your audience. Product Overviews – The more comprehensive and unique your product information is, the better it will be for your article’s Google ranking. The article explains […]

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