New Year’s Resolutions: Ideas and Insights for B2B Marketers

It’s that time of year again, where if you haven’t already set your goals for 2024, you’re probably searching for New Year’s resolution ideas that you can actually commit to. The concept of a “New Year’s resolution” hasn’t always been one I’ve embraced – and it looks like I’m not alone. Less than one in […]

Read More…

Social News vs. Web-Based News: A Balanced Perspective

Social News vs. Web-Based News: A Balanced Perspective

In the digital age, the way we consume news has evolved dramatically. From traditional web-based news platforms to the dynamic world of social news, consumers are presented with a plethora of choices. But which is better? Let’s dive into the pros and cons of each. Social News: The Power of the People Democratization: One of […]

Read More…

What is Strategic Content? Here’s what you need to know

What is Strategic Content?

Content is one of the most powerful tools any business can leverage in today’s digital world. It’s the core of every demand generation and demand capture campaign, the heart of any thought leadership plan, and the key to building trust with a target audience. Every piece of content a business creates should have a specific […]

Read More…

Demand Creation vs Demand Capture – What’s the Difference?

Demand Creation vs Demand Capture

What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]

Read More…

Lesson #1- Walk the Shoes of Your Target Audience

Lesson #1- Walk the Shoes of Your Target Audience

The ultimate goal of content creation isn’t just to rank high on Google or populate the pages of your website. What brands really need to do, is form a connection with their target audience – one that paves the way for meaningful (valuable) relationships. So, how do you make sure your content really hits home? […]

Read More…

Lesson 2 – Never Kiss On The First Date

Lesson 2 - Never Kiss On The First Date

Business leaders and marketers are impatient. We all want customers to buy our products quickly, and no one likes waiting around to make a sale. However, trying to force a conversion from your first interaction with a customer is like proposing marriage on a first date. In B2B tech, it comes across as pushy, overwhelming, […]

Read More…

Lesson #3 – Who Are You Again?

Lesson #3 - Who Are You Again?

Let’s face it, we’re all goldfish. 🐠 Thanks to technology, the human attention span is lower than it’s ever been. We’re all constantly distracted by social media messages, emails, videos, and – hey what’s that over there… In a world where your technology buyers have countless things constantly battling for their attention, it’s important to […]

Read More…

Lesson # 7 – Don’t Look Back In Anger

Lesson # 7 - Don't Look Back In Anger

…I heard you say 🎵 Focusing on the past isn’t always a good thing in day-to-day life, but you can’t create a fantastic content marketing campaign without looking back from time to time. Unfortunately, a huge number of marketers batch n’ blast their content efforts, then forget about them entirely. Failing to look back and […]

Read More…

How To Improve Engagement On LinkedIn

How to Improve Engagements on Linkedin

LinkedIn has a phenomenal userbase of more than 690+ million professionals. The ultimate environment for building connections with a B2B audience, or forming professional relationships, LinkedIn is platform worth keeping on your radar. Not only is LinkedIn excellent for reaching other professionals and businesses in your space, it’s also a fantastic tool for building your […]

Read More…