Tag: Content Strategy
What is Strategic Content? Here’s what you need to know
Content is one of the most powerful tools any business can leverage in today’s digital world. It’s the core of every demand generation and demand capture campaign, the heart of any thought leadership plan, and the key to building trust with a target audience. Every piece of content a business creates should have a specific […]
Demand Creation vs Demand Capture – What’s the Difference?
What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]
Lesson #1- Walk the Shoes of Your Target Audience
The ultimate goal of content creation isn’t just to rank high on Google or populate the pages of your website. What brands really need to do, is form a connection with their target audience – one that paves the way for meaningful (valuable) relationships. So, how do you make sure your content really hits home? […]
Lesson 2 – Never Kiss On The First Date
Business leaders and marketers are impatient. We all want customers to buy our products quickly, and no one likes waiting around to make a sale. However, trying to force a conversion from your first interaction with a customer is like proposing marriage on a first date. In B2B tech, it comes across as pushy, overwhelming, […]
Lesson #3 – Who Are You Again?
Let’s face it, we’re all goldfish. 🐠 Thanks to technology, the human attention span is lower than it’s ever been. We’re all constantly distracted by social media messages, emails, videos, and – hey what’s that over there… In a world where your technology buyers have countless things constantly battling for their attention, it’s important to […]
Lesson # 7 – Don’t Look Back In Anger
…I heard you say 🎵 Focusing on the past isn’t always a good thing in day-to-day life, but you can’t create a fantastic content marketing campaign without looking back from time to time. Unfortunately, a huge number of marketers batch n’ blast their content efforts, then forget about them entirely. Failing to look back and […]
What is a Style Guide? An Introduction
Think about a company you like. Whether you enjoy the brand’s unique image, its tone of voice, or its phenomenal products, the thing that often keeps you going back for more is the fact that these “differentiating” elements don’t change. Companies thrive by creating a unique, meaningful experience for their audience through a range of […]
How To Improve Engagement On LinkedIn
LinkedIn has a phenomenal userbase of more than 690+ million professionals. The ultimate environment for building connections with a B2B audience, or forming professional relationships, LinkedIn is platform worth keeping on your radar. Not only is LinkedIn excellent for reaching other professionals and businesses in your space, it’s also a fantastic tool for building your […]
What is Content Modelling? A Simple Introduction
Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]
What Is Sponsored Content? (and why it rocks!)
What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]