Tag: Content Strategy
What is Content Marketing All About?
Over the years, as techniques for cultivating digital presence have changed, the strategy of content marketing has remained to be an essential factor in gaining online traction. With B2C, and B2B marketing, content marketing rules the marketplace, but many businesses are still struggling to use it to their advantage. Creating great content can be a […]
10 BIG Content Marketing Benefits for Businesses
By this point, if you haven’t heard of content marketing, then you might have been living under a rock. Content marketing has been one of the longest-lasting buzzwords in the world of online business. However, if you haven’t invested in your own strategy yet, the reason could be that you’re feeling a little sceptical about the […]
How to Make Epic Thought Leadership Content
Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership […]
How Often Should I Post Content to my Blog?
Most small business owners build websites to help them gain traction online, and many of them use a blog as part of their content strategy. However, most don’t know how often they should post on their blog. The truth is that posting frequently is often the best strategy for people who want high-ranking, shareable websites. […]
12 Article Types to Keep your Website Interesting
Staring at the screen wondering what to write next? Need more content ideas for your website? This article contains a dozen article types to keep your content fresh and interesting for your audience. Product Overviews – The more comprehensive and unique your product information is, the better it will be for your article’s Google ranking. The article explains […]
What is Search Intent? (and how to use it)
SEO is a must-have investment for businesses of all sizes. Around 68% of online experiences begin with a search engine, so if you’re not ranking, you’re missing out. Good search engine optimisation strategies often address a lot of factors, all the way from generating backlinks through collaborations with and guest posts on authority domains, to […]
Building Confidence Through Content
Trust is the holy grail of any business relationship. Whether you’re selling to consumers, or pitching services to another organisation, the success of the sale will depend on the trust you can create. If your buyer doesn’t view your business as credible, authentic, or reliable, then they can easily find an alternative vendor who has […]
What the Devil is Cornerstone Content?
What is cornerstone content? Well, imagine your ideal customer comes to your website, looking to find out what you’re all about. She or he doesn’t have time to start raking through all your pages for information, so she grabs the phone and calls you. How do you explain your business to that customer? Chances are, […]