Tag: Demand Generation
What is a Customer Story Video?
Video is one of the most powerful tools in the modern marketing landscape. As of 2021, studies found online videos have an audience reach of around 92% across internet users worldwide. In other words, everyone is watching video these days – whether they’re product demos or company interviews. Video can be a phenomenal way for […]
What is Marketplace Inclusion? An Introduction
Effective digital marketing relies on a company’s ability to position itself in front of its customers in the right places, with the correct context. The right exposure not only increases brand awareness, and boosts a company’s chances of attracting new customers, it can also make an organisation appear more credible and trustworthy. Marketplace Inclusion is […]
What Does Multi-Publication Mean?
The digital world is a diverse place, full of different avenues to explore for users in search of information, entertainment, and guidance. The challenge for most businesses investing in marketing and promotion strategies, is figuring out where they should position their brands to connect with the widest selection of engaged leads. Here at Today Digital, […]
What does a Campaign Performance Report look like?
Achieving the best possible results from a marketing campaign starts with one simple thing: the right data. The only way to ensure promotional efforts are making the right impact is to measure the correct metrics. That’s why, at Today Digital, we provide our clients with transparent insights into their results, with comprehensive campaign performance reports. […]
Demand Creation vs Demand Capture – What’s the Difference?
What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]
What is Display Advertising? (and Why It Still Matters in B2B Marketing)
Compared to options like social media marketing, influencer promotion, and video campaigns, display advertising might seem like a relatively old-fashioned concept. Most people are familiar with display advertising – even if they don’t realize it. Any individual who’s seen a banner displayed on the side of a social media screen or in the middle of […]
We’ve Cracked the Content Code
At this point, content is pretty much in our blood. We’ve been producing a steady stream of insights, blog posts, articles, comparisons, videos – you name it, for more than 5 years. We’re proud to say we’ve produced and published more than 10,000 amazing news articles and blogs since 2017. That’s a lot of information. […]
Lesson #1- Walk the Shoes of Your Target Audience
The ultimate goal of content creation isn’t just to rank high on Google or populate the pages of your website. What brands really need to do, is form a connection with their target audience – one that paves the way for meaningful (valuable) relationships. So, how do you make sure your content really hits home? […]
Lesson 2 – Never Kiss On The First Date
Business leaders and marketers are impatient. We all want customers to buy our products quickly, and no one likes waiting around to make a sale. However, trying to force a conversion from your first interaction with a customer is like proposing marriage on a first date. In B2B tech, it comes across as pushy, overwhelming, […]
Lesson #3 – Who Are You Again?
Let’s face it, we’re all goldfish. 🐠 Thanks to technology, the human attention span is lower than it’s ever been. We’re all constantly distracted by social media messages, emails, videos, and – hey what’s that over there… In a world where your technology buyers have countless things constantly battling for their attention, it’s important to […]