Lesson #6 – Measure the Right Metrics

Lesson #6 - Measure the Right Metrics

Which metrics should you really be measuring? Everyone invested in any kind of content production will know how important it is to track the right “metrics”. The only way for know to certain which of your pieces are the most effective (and valuable) is to keep track of essential data highlighting things like engagement and […]

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Lesson # 7 – Don’t Look Back In Anger

Lesson # 7 - Don't Look Back In Anger

…I heard you say 🎵 Focusing on the past isn’t always a good thing in day-to-day life, but you can’t create a fantastic content marketing campaign without looking back from time to time. Unfortunately, a huge number of marketers batch n’ blast their content efforts, then forget about them entirely. Failing to look back and […]

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