Tag: Display Advertising
What is CPM? Cost Per Mille
What is CPM? It’s a common question for budding marketers and business owners. CPM, or Cost per Mille is form of paid advertising solution where a company pays for every 1000 impressions gained on their ad campaigns. Knowing how “CPM” works, and how it differs from other forms of ad acquisition strategies (such as CPA […]
What Is Display Advertising?
Advertising in today’s digital world comes in a wide variety of different styles, from native ads intended to blend with their surroundings, to eye-catching display advertising. The first “banner ad” – a type of display advertising, appeared on the web first in 1994. This little rectangular image invited people on wired.com to check out a […]