Tag: Display Advertising
What is Display Advertising? (and Why It Still Matters in B2B Marketing)
Compared to options like social media marketing, influencer promotion, and video campaigns, display advertising might seem like a relatively old-fashioned concept. Most people are familiar with display advertising – even if they don’t realize it. Any individual who’s seen a banner displayed on the side of a social media screen or in the middle of […]
What is CPM? Cost Per Mille
What is CPM? It’s a common question for budding marketers and business owners. CPM, or Cost per Mille is form of paid advertising solution where a company pays for every 1000 impressions gained on their ad campaigns. Knowing how “CPM” works, and how it differs from other forms of ad acquisition strategies (such as CPA […]
What Is Display Advertising?
Advertising in today’s digital world comes in a wide variety of different styles, from native ads intended to blend with their surroundings, to eye-catching display advertising. The first “banner ad” – a type of display advertising, appeared on the web first in 1994. This little rectangular image invited people on wired.com to check out a […]