Tag: Editorial Content
Bridging the Human-Machine Divide in Journalism
In a rapidly evolving digital landscape, the journalism sector is poised at the cusp of a transformative era, marked by a harmonious blend of human ingenuity and artificial intelligence (AI). The inception of a hybrid model — where humans and machines collaborate — is not a mere conjecture but a palpable reality burgeoning on the […]
Navigating the Convergence: Journalists vs. Industry Analysts
In today’s digital age, the lines between journalism and industry analysis have blurred. Both roles involve content creation and often position their practitioners as influencers. However, these professions remain distinctly different, each bringing a unique perspective and purpose to the realm of information dissemination. Let’s delve into the differences and the convergence of journalists and […]
Editorial Standards: The Ethical Backbone of Journalism
Editorial standards are the bedrock upon which ethical journalism is built. They are the compass that guides journalists and publishers through the complex terrain of information dissemination. Upholding these standards is not just an option; it is a moral and professional obligation. Here’s why they are of paramount importance: 1. Ensuring Accuracy and Truth: At […]
The Invaluable Role of Proper Journalism: A Zero Tolerance Policy for Plagiarism
In a world awash with information, journalism stands as a beacon of integrity, a vanguard of truth. Its value lies not only in delivering news but in doing so with uncompromising ethics. One such fundamental principle that journalism upholds is the complete rejection of plagiarism. Let’s delve into the significance of proper journalism and why […]
Navigating the Divide: Fact vs. Opinion in B2B Technology Journalism
In the world of B2B technology journalism, the line between fact and opinion can often blur. As a journalist and publisher, upholding journalistic standards and effectively distinguishing between these two is not just important; it’s imperative. Let’s explore the role of journalism and online publishers in the buying process and the value they offer, while […]
The Vital Role of Media Freedom in B2B Journalism
In the ever-evolving landscape of B2B technology journalism, upholding and defending the principles of media freedom, freedom of expression, and the right to be informed are of paramount importance. As a journalist and publisher in this space, you play a crucial role in maintaining these principles. Here’s why they matter: 1. Guardians of Truth: B2B […]
Earned Media Vs Paid Media: The Complete Guide
Content is king in the digital world and the key to attracting or converting any audience. The right “media” helps businesses boost brand awareness, earn customers’ loyalty, and even improve their reputation online. However, there’s more than one type of content to consider. A company pays for some forms of media to generate specific results, […]
What Is Editorial Coverage? An Introduction
Thriving in a cluttered digital landscape means producing and curating various content types. Content is how B2B and B2C consumers learn about the brands they love, discover new products, and build relationships with companies. However, it’s important to remember that there are various types of content for companies to consider, each with its unique benefits. […]
What Is Owned Media? An Introduction
What is owned media? Marketing in today’s competitive landscape requires companies to invest in various kinds of “media” or content. These varying forms of media are often separated into three distinct categories: owned, earned, and paid media. While the strategies and methodologies are used with each type of content, the overwhelming focus is the same. […]
What is Content Modelling? A Simple Introduction
Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]