What is Content Modelling? A Simple Introduction

Today Digital - What is Content Modelling? A simple Introduction

Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]

Read More…

How To Cite A Journal Article APA Style

Today Digital - How to Cite A Journal Article APA Style

Knowing how to cite a journal or article “APA style” is important when you’re writing articles or publications referencing other official sources. Citing a source correctly ensures you’re giving credit to whoever you’re quoting when you share a specific statistic or piece of information. It also means your reader can seek out the source, and […]

Read More…

What Are Editorial Standards?

What Are Editorial Standards?

Creating amazing content is a complex, and challenging process. To ensure you deliver the best possible experience to your audience with everything they produce, companies need to hold their writers to a set of specific standards. Editorial standards, or editorial guidelines, are the signposts that help content creators and editors in a company deliver consistent […]

Read More…

Quick Proofreading and Editing Tips to Improve your Content

If you’re planning on producing content to boost brand awareness and reach, you’ll need more than just a great topic to write about. Once you’ve researched trending topics and produced something relevant to your target audience, you also need to proofread and edit your text too. Proofreading and editing are two (separate) activities designed to […]

Read More…

How to Make Epic Thought Leadership Content

Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership […]

Read More…

Building Confidence Through Content

Building Confidence Through Content

Trust is the holy grail of any business relationship. Whether you’re selling to consumers, or pitching services to another organisation, the success of the sale will depend on the trust you can create. If your buyer doesn’t view your business as credible, authentic, or reliable, then they can easily find an alternative vendor who has […]

Read More…

Editorial vs Sponsored Content: What’s the Difference?

Editorial vs Sponsored Content

The media landscape has evolved drastically in the last few years. Today’s companies have so many ways to connect with their audience, investors, and future partners. Thanks to the age of digital transformation, printed content in newspapers and magazines isn’t the only way to get people talking about your company. You can raise awareness online, […]

Read More…