Tag: Editorial Content
Earned Media Vs Paid Media: The Complete Guide
Content is king in the digital world and the key to attracting or converting any audience. The right “media” helps businesses boost brand awareness, earn customers’ loyalty, and even improve their reputation online. However, there’s more than one type of content to consider. A company pays for some forms of media to generate specific results, […]
What Is Editorial Coverage? An Introduction
Thriving in a cluttered digital landscape means producing and curating various content types. Content is how B2B and B2C consumers learn about the brands they love, discover new products, and build relationships with companies. However, it’s important to remember that there are various types of content for companies to consider, each with its unique benefits. […]
What Is Owned Media? An Introduction
What is owned media? Marketing in today’s competitive landscape requires companies to invest in various kinds of “media” or content. These varying forms of media are often separated into three distinct categories: owned, earned, and paid media. While the strategies and methodologies are used with each type of content, the overwhelming focus is the same. […]
What is Content Modelling? A Simple Introduction
Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]
How To Cite A Journal Article APA Style
Knowing how to cite a journal or article “APA style” is important when you’re writing articles or publications referencing other official sources. Citing a source correctly ensures you’re giving credit to whoever you’re quoting when you share a specific statistic or piece of information. It also means your reader can seek out the source, and […]
What Are Editorial Standards?
Creating amazing content is a complex, and challenging process. To ensure you deliver the best possible experience to your audience with everything they produce, companies need to hold their writers to a set of specific standards. Editorial standards, or editorial guidelines, are the signposts that help content creators and editors in a company deliver consistent […]
How To Write A Killer B2B Press Release
A press release is one of the most valuable pieces of content a B2B company can create. Perhaps even more than B2C customers, your B2B clients want to know exactly what’s going on in your company at all times. This means you need to be committed to keeping everyone up-to-date with riveting news and useful […]
Quick Proofreading and Editing Tips to Improve your Content
If you’re planning on producing content to boost brand awareness and reach, you’ll need more than just a great topic to write about. Once you’ve researched trending topics and produced something relevant to your target audience, you also need to proofread and edit your text too. Proofreading and editing are two (separate) activities designed to […]
How to Make Epic Thought Leadership Content
Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership […]
Building Confidence Through Content
Trust is the holy grail of any business relationship. Whether you’re selling to consumers, or pitching services to another organisation, the success of the sale will depend on the trust you can create. If your buyer doesn’t view your business as credible, authentic, or reliable, then they can easily find an alternative vendor who has […]