Lesson #1- Walk the Shoes of Your Target Audience

Lesson #1- Walk the Shoes of Your Target Audience

The ultimate goal of content creation isn’t just to rank high on Google or populate the pages of your website. What brands really need to do, is form a connection with their target audience – one that paves the way for meaningful (valuable) relationships. So, how do you make sure your content really hits home? […]

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What Is Intent-Based Content? An Introduction

Intend based content

Focusing on “intent” when creating content makes thinking about why customers engage with your blogs, watch your videos, or read your articles.  The age of “intent-based content” has emerged mainly as a response to changes in search engine algorithms. Tools like Google now examine intent to deliver the most relevant answers to consumer queries.  When […]

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