Top Tips for Informative, Persuasive Content: Turning Clicks into Conversions
Are you creating enough informative, persuasive content? If not, now’s the time to rethink your marketing strategy. The B2B technology industry has always moved at a pretty significant pace. These days, however, it feels like we’ve entered warp drive. Every week, there seems to be a new AI-powered tool, software solution, or some form of […]
Mastering Visual Content Marketing: Best Practices for Eye-Catching Content
For B2B tech brands, visual content marketing has gone from being a supporting act in the promotional landscape, to a center stage phenomenon. Why? Because standing out in today’s online world is increasingly complex. Companies are endlessly bombarded by dreary, monotonous content, often generated by AI- lacking soul and emotional impact. It takes something powerful, […]
The Complete Guide to Editorial Standards and Content Creation in B2B Tech Media
As the founder of Today Digital, I’ve seen firsthand how high-quality content can transform businesses and engage audiences in meaningful ways. Our success in B2B tech media isn’t just about writing articles—it’s about creating value, building trust, and maintaining the highest editorial standards in everything we do. In this comprehensive guide, I’ll share our approach […]
Authentic Content in Journalism: Building Credibility in an Era of Digital Skepticism
Skepticism is the new normal, particularly in the B2B technology world. Trust is at an all-time low, in an environment where nobody really knows what’s “real” anymore. While authentic content has always been crucial in the journalism landscape – at least in our opinion – it’s never been more valuable. These days, authenticity isn’t just […]
Beyond Owned Media: Achieving Category Leadership in B2B Technology
In a world dominated by content, it’s easy to assume the right owned media can catapult your brand to the forefront of your industry. After all, with owned media, you control the message. You get to describe your brand and product however you like – catering to your target audience. The trouble is – owned […]
Mastering the Art of Writing Tech Content: 15 Personalities That Ignite Engagement
In a world drowning in tech jargon and clickbait headlines, writing tech content that stands out feels like navigating a labyrinth. You’re competing with AI-generated fluff, SEO traps, and an audience that scrolls faster than they read. But here’s the truth: it’s not just what you write—it’s how you write it. Whether you’re crafting a […]
Vanquishing Vanity in the AI Age: The Digital Marketing Metrics to Watch in 2025
We all know that data is the key to effective marketing. To get the best ROI from every campaign, you need to constantly gather data, identifying exactly what works, and what doesn’t. Today, though, old-fashioned digital marketing metrics (vanity metrics) won’t give you the insights you need. At Today Digital, we’ve been advising against an […]
Creating Category Leaders with Blue Ocean Strategy: Transforming Brands into Market Icons
The battlefield in the technology landscape is brutal. Innovation has skyrocketed in recent years, to the point where it seems almost impossible to produce anything completely fresh or new. Every new brand, product, and idea is quickly replicated and mutated by competitors. The only way to truly stand out is become a true category leader. […]
What Is B2B Journalism? Understanding the Strategic Language of Business Media
Since the days of town criers and broadsheet pamphlets, journalism has been the bloodline of human communication—a raw, unfiltered conduit of truth that’s simultaneously a weapon, a mirror, and a battlefield. Born in the smoky backrooms of rebellion and social change, journalism isn’t just content marketing—it’s the dark art of revealing what powers-that-be would prefer […]