Tag: Paid Media
What is Social Media Marketing?
What is social media marketing, what channels should B2B companies be using, and what benefits can this advertising strategy deliver? Those are just some of the questions we encounter regularly at Today Digital. Social media marketing, sometimes referred to as “SMM” has quickly become one of the most powerful promotional tools for today’s brands. Over […]
What is a Customer Story Video?
Video is one of the most powerful tools in the modern marketing landscape. As of 2021, studies found online videos have an audience reach of around 92% across internet users worldwide. In other words, everyone is watching video these days – whether they’re product demos or company interviews. Video can be a phenomenal way for […]
What is an Influencer Edition Video?
As demand for video content ramps up around the world, countless companies are experimenting with new ways to bring more visual assets into their marketing campaigns. Today, around 73% of consumers are influenced by a brand’s social media presence when making a purchase, particularly when their content includes video components. Here at Today Digital, we […]
What is Newsletter Inclusion?
Finding ways to stand out, demonstrate credibility and showcase thought leadership in an increasingly cluttered B2B content landscape can be complex. While creating strategic content in-house can be a valuable strategy, many companies find they can accelerate their brand reach, unlock new opportunities, and generate growth, by partnering with other market-leading brands. Earning a spot […]
What Does Multi-Publication Mean?
The digital world is a diverse place, full of different avenues to explore for users in search of information, entertainment, and guidance. The challenge for most businesses investing in marketing and promotion strategies, is figuring out where they should position their brands to connect with the widest selection of engaged leads. Here at Today Digital, […]
What does a Campaign Performance Report look like?
Achieving the best possible results from a marketing campaign starts with one simple thing: the right data. The only way to ensure promotional efforts are making the right impact is to measure the correct metrics. That’s why, at Today Digital, we provide our clients with transparent insights into their results, with comprehensive campaign performance reports. […]
What is Strategic Content? Here’s what you need to know
Content is one of the most powerful tools any business can leverage in today’s digital world. It’s the core of every demand generation and demand capture campaign, the heart of any thought leadership plan, and the key to building trust with a target audience. Every piece of content a business creates should have a specific […]
Lesson #5 – One Size Never Fits All
Formatting your content to suit a diverse audience is a crucial component of the content code. Designing the ideal content is a complicated process these days. If you want to boost your appearance online and expand your brand reach, you need to think about a number of factors, from keywords to technical SEO. So, how […]
Earned Media Vs Paid Media: The Complete Guide
Content is king in the digital world and the key to attracting or converting any audience. The right “media” helps businesses boost brand awareness, earn customers’ loyalty, and even improve their reputation online. However, there’s more than one type of content to consider. A company pays for some forms of media to generate specific results, […]
What Is Sponsored Content? (and why it rocks!)
What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]