Tag: SaaS Marketing
What is Marketplace Inclusion? An Introduction
Effective digital marketing relies on a company’s ability to position itself in front of its customers in the right places, with the correct context. The right exposure not only increases brand awareness, and boosts a company’s chances of attracting new customers, it can also make an organisation appear more credible and trustworthy. Marketplace Inclusion is […]
Demand Creation vs Demand Capture – What’s the Difference?
What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]