Using Live Chat Data for New Content Marketing Ideas

You know content marketing is the key to driving brand awareness, generating sales, and reaching new customers. Unfortunately, for a lot of people, one of the toughest parts of running a content marketing strategy is simply deciding what to write about. You don’t want to simply repeat what your competitors are doing, and coming up […]

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How to Scale Your Content Strategy

Thinking of investing more of your cash into content? At a time when customers are constantly looking for opportunities to build emotional connections with brands, content could be the key to outshining the competition. With the right content, you can speak to your target audience, answering their questions, solving problems, and demonstrating your industry knowledge. […]

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How to Create an Awesome Content Marketing Strategy

In today’s increasingly competitive marketplace, content marketing isn’t just something that’s a good idea anymore – it’s essential. According to research from the Content Marketing Institute, no less than 80% of all B2B marketers have some manner of content marketing strategy. The only problem is that companies don’t know how to transform that strategy into an […]

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What is Search Intent? (and how to use it)

SEO is a must-have investment for businesses of all sizes. Around 68% of online experiences begin with a search engine, so if you’re not ranking, you’re missing out. Good search engine optimisation strategies often address a lot of factors, all the way from generating backlinks through collaborations with and guest posts on authority domains, to […]

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