Tag: SEO
Lesson #5 – One Size Never Fits All
Formatting your content to suit a diverse audience is a crucial component of the content code. Designing the ideal content is a complicated process these days. If you want to boost your appearance online and expand your brand reach, you need to think about a number of factors, from keywords to technical SEO. So, how […]
What is Video SEO? The Basics of Optimising Video Content
What is video SEO, and why is it essential to your content marketing strategy? We all know content is the key to success online. You demonstrate your brand’s thought leadership with the right content pieces, generate trust, and build brand awareness. Enhancing and adapting your content to increase your search rankings is called “SEO”: Search […]
What Is Internal Linking? The Power of Internal Links
To excel in SEO (Search Engine Optimisation), you need more than just a great content strategy and a passion for keywords. A strong SEO strategy also relies on the use of links. Google finds and explores pages on a website based on links, and the connections between your pages can make a massive difference to […]
What is Search Intent? (and how to use it)
SEO is a must-have investment for businesses of all sizes. Around 68% of online experiences begin with a search engine, so if you’re not ranking, you’re missing out. Good search engine optimisation strategies often address a lot of factors, all the way from generating backlinks through collaborations with and guest posts on authority domains, to […]
Editorial vs Sponsored Content: What’s the Difference?
The media landscape has evolved drastically in the last few years. Today’s companies have so many ways to connect with their audience, investors, and future partners. Thanks to the age of digital transformation, printed content in newspapers and magazines isn’t the only way to get people talking about your company. You can raise awareness online, […]