What is Search Intent? (and how to use it)

SEO is a must-have investment for businesses of all sizes. Around 68% of online experiences begin with a search engine, so if you’re not ranking, you’re missing out. Good search engine optimisation strategies often address a lot of factors, all the way from generating backlinks through collaborations with and guest posts on authority domains, to […]

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Editorial vs Sponsored Content: What’s the Difference?

Editorial vs Sponsored Content

The media landscape has evolved drastically in the last few years. Today’s companies have so many ways to connect with their audience, investors, and future partners. Thanks to the age of digital transformation, printed content in newspapers and magazines isn’t the only way to get people talking about your company. You can raise awareness online, […]

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