Tag: Social Media
Social News vs. Web-Based News: A Balanced Perspective
In the digital age, the way we consume news has evolved dramatically. From traditional web-based news platforms to the dynamic world of social news, consumers are presented with a plethora of choices. But which is better? Let’s dive into the pros and cons of each. Social News: The Power of the People Democratization: One of […]
Essential Insights from the Global Social Media Trends Report
Social media isn’t just a worldwide digital phenomenon, it’s also one of the most powerful tools companies have to connect with, nurture, and engage leads. More than 4.89 billion people are active on at least one social channel today, and the way we use each platform has evolved. Social media platforms are now powerful search […]
What is Social Media Marketing?
What is social media marketing, what channels should B2B companies be using, and what benefits can this advertising strategy deliver? Those are just some of the questions we encounter regularly at Today Digital. Social media marketing, sometimes referred to as “SMM” has quickly become one of the most powerful promotional tools for today’s brands. Over […]
Lesson #3 – Who Are You Again?
Let’s face it, we’re all goldfish. 🐠 Thanks to technology, the human attention span is lower than it’s ever been. We’re all constantly distracted by social media messages, emails, videos, and – hey what’s that over there… In a world where your technology buyers have countless things constantly battling for their attention, it’s important to […]
How to find Twitter Influencers using Followerwonk
Have you been agonising over how to discover Twitter influencers? Using Followerwonk and similar influencer-focused tools, you can quickly track down the people most likely to have the right impact on your target audience and transform your social media campaigns. Influencer marketing, which involves building collaboration between your brand, and a figure with an existing […]