Tag: Sponsored Content
What is Dark Social In Digital Marketing?
The term “dark social” might strike fear into the hearts of those familiar with the dark web, but it’s not nearly as scary as it seems. The phrase was actually created to describe online content sharing traffic through channels we can’t easily track, like a private messaging app, email, and text. It’s no secret that […]
What is Content Syndication? An Introductory Guide
Could recycling your content be the key to building brand awareness and unlocking new opportunities online? Content syndication is the practice of getting the most out of the content you create by re-publishing your most helpful information on third-party websites. In today’s cluttered digital environment, getting the right amount of attention to your crucial blog […]
What Is Sponsored Content? (and why it rocks!)
What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]
Quick Proofreading and Editing Tips to Improve your Content
If you’re planning on producing content to boost brand awareness and reach, you’ll need more than just a great topic to write about. Once you’ve researched trending topics and produced something relevant to your target audience, you also need to proofread and edit your text too. Proofreading and editing are two (separate) activities designed to […]
How to Make Epic Thought Leadership Content
Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership […]
Editorial vs Sponsored Content: What’s the Difference?
The media landscape has evolved drastically in the last few years. Today’s companies have so many ways to connect with their audience, investors, and future partners. Thanks to the age of digital transformation, printed content in newspapers and magazines isn’t the only way to get people talking about your company. You can raise awareness online, […]