The B2B Marketing Dark Funnel is Real: Here’s How to Stop Losing Deals Inside It
Honestly, most marketers already know that the funnel they learned about in their early careers has disappeared. The clean “step-by-step” journey we assumed people took from awareness through to purchase was really always a bit of an oversimplification. Now, though more of the stages of that journey are happening in a world marketers and business […]
The Ultimate Guide to B2B Demand Generation in 2025: Global Strategies for Tech Marketers
Introduction: The Global Reality of B2B Technology Marketing After nearly a decade building Today Digital across multiple markets and serving technology buyers worldwide through our publications—UC Today, CX Today, XR Today, and AI Today—I’ve witnessed the profound transformation of B2B purchasing behaviour that’s reshaping how we approach demand generation and lead generation. The comprehensive 6sense […]
Brand, Bias, and Buying Power: Shifting B2B Buyer Behavior in the Tech Industry
B2B buyer behavior has changed – particularly in the tech industry. Companies aren’t just waiting around for organizations to pitch new AI models or cloud platforms to their teams anymore. They’re taking a proactive role in controlling their purchasing journey. In fact, according to the 6Sense Buyer Experience report, globally, buyers are the people that […]
Gatekeepers and Gameplans: Navigating Tech B2B Buying Committees in 2025
Remember when earning a sale in the B2B tech world just meant tracking down the CFO, the CTO – or anyone with the most buying power? Those days are over. A single executive can’t just greenlight a tech purchase over lunch. Not now that the world is packed with more complicated AI models, sophisticated cloud […]
B2B Lead Generation and Conversion in 2025: Stop Chasing Leads, Start Nurturing Them
B2B lead generation has come a long way since the days of mass email blasts, cold calls, and generic marketing. Once, the goal for most companies was simply to get as many leads as possible as fast as possible. Tech firms cast the widest possible net, spending a fortune on trying to capture leads, and […]
Content Planning Power Moves: Supercharge Your B2B Tech Growth Strategy
Fail to plan and you plan to fail. It might be a cliché quote, but that doesn’t make it any less true – particularly when it comes to B2B content marketing. Today’s B2B tech brands are constantly struggling to adapt to an era of diminishing customer trust, increasingly complex buyer journeys, and AI dominance. Yet, […]
From Invisible to Unstoppable: Boosting B2B Engagement and Reach This Year
I shouldn’t need to tell you that in the world of B2B, engagement and reach are crucial. Reach is essential to capturing the attention of as many potential leads as possible. It’s central to building brand awareness and earning consumer trust- something that’s crucial at a time when 92% of B2B buyers already have a […]
Brand-Building Content: Leading Markets Through Category-Defining Content
Creating brand-building content is difficult – I know that from experience. For many B2B tech businesses, content is the key to building relationships and generating consistent leads. Unfortunately, many industry leaders struggle to create truly stand-out content that engages their audience. Sure, you can experiment with a wide range of case studies, guides, and white […]
Creating Content That Pops: Because Mediocrity is So Last Year
Creating content is easy. Anyone with a few creative skills can whip together an article, blog post, or even a video. Creating content that stands out, and drives tangible results is much harder. Over 90% of businesses believe content is a valuable asset, critical for lead generation, earning consumer trust, and increasing sales. But only […]