B2B Storytelling: The Power of Authentic Stories in B2B Technology Marketing
B2B storytelling doesn’t get as much attention as it should – particularly in the technology industry. Why? Because B2B technology marketers (in general), often have the wrong mindset. They assume the best way to reach and convert their audience is to bombard them with stats and figures. That’s not to say a data-driven approach to […]
Social News vs. Web-Based News: A Balanced Perspective
In the digital age, the way we consume news has evolved dramatically. From traditional web-based news platforms to the dynamic world of social news, consumers are presented with a plethora of choices. But which is better? Let’s dive into the pros and cons of each. Social News: The Power of the People Democratization: One of […]
The Influence of B2B News Sites on the Buying Journey
In today’s digital age, the way businesses make purchasing decisions has evolved. With a plethora of information available at their fingertips, decision-makers are more informed than ever. One significant channel that has emerged as a trusted source of information is B2B (Business-to-Business) news sites. These platforms play a crucial role in the B2B buying journey […]
Essential Insights from the Global Social Media Trends Report
Social media isn’t just a worldwide digital phenomenon, it’s also one of the most powerful tools companies have to connect with, nurture, and engage leads. More than 4.89 billion people are active on at least one social channel today, and the way we use each platform has evolved. Social media platforms are now powerful search […]
What is Strategic Content? Here’s what you need to know
Content is one of the most powerful tools any business can leverage in today’s digital world. It’s the core of every demand generation and demand capture campaign, the heart of any thought leadership plan, and the key to building trust with a target audience. Every piece of content a business creates should have a specific […]
Demand Creation vs Demand Capture – What’s the Difference?
What’s the Difference Between Creating and Capturing Demand? Demand is the lifeblood of any business. In order to sell products or services, B2B technology companies first need to create “demand” for whatever they have to offer. The digital marketing funnel, and all of the other practices companies use to engage with customers are part of […]
What is Display Advertising? (and Why It Still Matters in B2B Marketing)
Compared to options like social media marketing, influencer promotion, and video campaigns, display advertising might seem like a relatively old-fashioned concept. Most people are familiar with display advertising – even if they don’t realize it. Any individual who’s seen a banner displayed on the side of a social media screen or in the middle of […]
We’ve Cracked the Content Code
At this point, content is pretty much in our blood. We’ve been producing a steady stream of insights, blog posts, articles, comparisons, videos – you name it, for more than 5 years. We’re proud to say we’ve produced and published more than 10,000 amazing news articles and blogs since 2017. That’s a lot of information. […]
Lesson #1- Walk the Shoes of Your Target Audience
The ultimate goal of content creation isn’t just to rank high on Google or populate the pages of your website. What brands really need to do, is form a connection with their target audience – one that paves the way for meaningful (valuable) relationships. So, how do you make sure your content really hits home? […]