How To Write A Killer B2B Press Release
A press release is one of the most valuable pieces of content a B2B company can create. Perhaps even more than B2C customers, your B2B clients want to know exactly what’s going on in your company at all times. This means you need to be committed to keeping everyone up-to-date with riveting news and useful […]
What Is Structured Content? An Introduction
What is structured content? If you’ve ever looked into the various complex components of content marketing, you might have encountered the term “structured content”. This phrase appears frequently in SEO campaigns and website building strategies – but what does it really mean? Simply put, structured content is discoverable, reusable, and adaptable content. It’s the content […]
How to Scale Your Content Strategy
Thinking of investing more of your cash into content? At a time when customers are constantly looking for opportunities to build emotional connections with brands, content could be the key to outshining the competition. With the right content, you can speak to your target audience, answering their questions, solving problems, and demonstrating your industry knowledge. […]
How to Enhance Your Content Distribution Strategies
You’ve gone through the effort to create some fantastic, eye-catching content. After careful planning, writing, and editing, you’re convinced you’ve got some serious value to offer. Unfortunately, when you post your piece on your website, you notice you’re not getting the hype you expected. Often, the problem comes down to the “marketing” part of your […]
What is Content Marketing All About?
Over the years, as techniques for cultivating digital presence have changed, the strategy of content marketing has remained to be an essential factor in gaining online traction. With B2C, and B2B marketing, content marketing rules the marketplace, but many businesses are still struggling to use it to their advantage. Creating great content can be a […]
How to Create an Awesome Content Marketing Strategy
In today’s increasingly competitive marketplace, content marketing isn’t just something that’s a good idea anymore – it’s essential. According to research from the Content Marketing Institute, no less than 80% of all B2B marketers have some manner of content marketing strategy. The only problem is that companies don’t know how to transform that strategy into an […]
10 BIG Content Marketing Benefits for Businesses
By this point, if you haven’t heard of content marketing, then you might have been living under a rock. Content marketing has been one of the longest-lasting buzzwords in the world of online business. However, if you haven’t invested in your own strategy yet, the reason could be that you’re feeling a little sceptical about the […]
How to Make Epic Thought Leadership Content
Great content marketing takes more than posting a blog every couple of weeks. If you want customers to stand up and take notice, then you’ll need to develop incredible thought leadership pieces that draw attention to your brand. Here, we’ll take a look at some solutions that could help you to create more appealing thought-leadership […]
12 Article Types to Keep your Website Interesting
Staring at the screen wondering what to write next? Need more content ideas for your website? This article contains a dozen article types to keep your content fresh and interesting for your audience. Product Overviews – The more comprehensive and unique your product information is, the better it will be for your article’s Google ranking. The article explains […]