What is Content Syndication? An Introductory Guide
Could recycling your content be the key to building brand awareness and unlocking new opportunities online? Content syndication is the practice of getting the most out of the content you create by re-publishing your most helpful information on third-party websites. In today’s cluttered digital environment, getting the right amount of attention to your crucial blog […]
What Is Intent-Based Content? An Introduction
Focusing on “intent” when creating content makes thinking about why customers engage with your blogs, watch your videos, or read your articles. The age of “intent-based content” has emerged mainly as a response to changes in search engine algorithms. Tools like Google now examine intent to deliver the most relevant answers to consumer queries. When […]
What is a Style Guide? An Introduction
Think about a company you like. Whether you enjoy the brand’s unique image, its tone of voice, or its phenomenal products, the thing that often keeps you going back for more is the fact that these “differentiating” elements don’t change. Companies thrive by creating a unique, meaningful experience for their audience through a range of […]
How To Optimise Your YouTube Channel For B2B
Learning how to optimise your YouTube channel for a B2B audience could be the most valuable thing you do for your brand this year. Following Google, YouTube is the second largest search engine in the world, and the website with the second highest traffic. Over 3 billion searches go through YouTube every month, and 100 […]
How To Improve Engagement On LinkedIn
LinkedIn has a phenomenal userbase of more than 690+ million professionals. The ultimate environment for building connections with a B2B audience, or forming professional relationships, LinkedIn is platform worth keeping on your radar. Not only is LinkedIn excellent for reaching other professionals and businesses in your space, it’s also a fantastic tool for building your […]
What is Earned Media? An Introduction
While “earned media” might sound like an odd term at first, there’s a good chance you’ve already participated in this process to some degree. If you’ve ever shared a meme a brand posted on Twitter, or posted about your new shoes on Instagram, you’ve been a part of “earned media”. Essentially, earned media is one […]
What is SEO? Introducing Search Engine Optimisation
What is SEO? SEO or Search Engine Optimisation is one of the most important aspects of digital marketing for any business leader or brand. The SEO services industry alone is currently valued at an incredible $51.25 billion as of 2022, and many experts consider SEO as critical to online success. But what does it mean […]
What Is Sponsored Content? (and why it rocks!)
What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]
What is Paid Media? An Introduction
What is paid media, and why does your business need it? Surviving and thriving in today’s competitive digital landscape requires companies to invest in a variety of different kinds of content. The content you produce, share, and generate online helps to develop brand awareness, attract new customers to your company, and increase your earning potential. […]