The State of B2B Journalism In 2026
B2B journalism has long been the quiet infrastructure of industry: specialist reporters translating complex markets into usable knowledge for people who have to make decisions. In 2026, that role isn’t disappearing, but being upgraded. Public industry research in 2025 points to the same conclusion from multiple angles. PwC’s latest outlook highlights the growing role of data-led […]
How Aspiring Journalists Can Survive (and Thrive) in the Age of AI Newsrooms
If you want a glimpse of journalism’s future, you don’t need sci-fi goggles or a time machine – you just need a conversation with Luke Williams, Today Digital’s Production Editor. While everyone else is busy panicking about AI, Luke is quietly mapping out how journalists can actually use it – smartly, responsibly, and with their sanity intact. He sums […]
AI, Journalism, and the Art of Thinking Back
Forget the panic: AI isn’t here to steal our bylines, it’s here to force us to be better journalists, sharper thinkers, and braver truth-hunters. At least, that’s the view from inside Today Digital – and Rob Scott, our founder, has plenty to say about it. Because if AI is anything, it’s a very shiny mirror […]
So-Long Boring SEO Titles: Proven B2B Headline Formulas
Want your content to actually do something for your B2B brand? Like earning trust, differentiating you from the competition, or convincing customers to actually look at your solutions? Your SEO titles and article headlines are your first shot. Sometimes your only shot. If you’re creating content for B2B buyers, you already know you’re targeting a […]
From Questions to Conversions: The Multimedia Journalist’s Guide to High-Impact Interviews
B2B journalism is still essential, particularly for companies that want to go beyond “owned media” with relevant, engaging content that snags the trust of complex buyer committees. Interviews are a big part of the journalist’s toolkit. They can be the ultimate way to convey genuine, authentic messages from brands that have something worth saying. The […]
Editorial vs Sponsored Content: Accelerating Trust and Reach in 2025
Editorial content and sponsored content are becoming pivotal parts of any B2B marketing strategy. Today’s buyers are bombarded by content. Newsletters, native ads, AI-powered posts, LinkedIn essays disguised as love letters to enterprise AI software. In the B2B tech space, the noise is deafening – prompting buyers to ignore more and more of the “owned […]
Beyond Inspiration: The New B2B Tech Content Calendar Guide
Google search has changed, SEO is losing steam, and standing out on social media is tougher than ever, but your content calendar still matters in 2025. In fact, these days, it’s even more important to be strategic about what you publish, when, and where. In today’s AI-powered, attention-scarce digital world, B2B marketers, tech employees, and […]
The Psychology of SEO: Crafting Messages That Connect with People and Algorithms
When we talk about SEO, it’s easy to fall into the trap of thinking purely about keywords, backlinks and technical optimisations. But at Today Digital, we’ve found that truly effective SEO isn’t just about pleasing algorithms—it’s about understanding the psychology of your audience and creating content that resonates on a human level. Beyond the Algorithm: […]
Mastering B2B Video Marketing: Best Practices for Turning Tech Jargon into Visual Gold
If you’re not investing in B2B video marketing yet, now’s the time to start. The same old content marketing strategy just doesn’t work in today’s world. If you want to stand out among countless other tech companies, and position yourself as a category leader, you need truly impactful, visual content. The stats speak for themselves, […]