Rob Scott
In a world drowning in tech jargon and clickbait headlines, writing tech content that stands out feels like navigating a labyrinth. You’re competing with AI-generated fluff, SEO traps, and an audience that scrolls faster than they read. But here’s the truth: it’s not just what you write—it’s how you write it. Whether you’re crafting a guide on generate AI or reviewing the latest VR headset, your personality as a writer can make or break your connection with readers. Ready to ditch the generic and dive into the personalities that cut through the noise? Let’s go.
When writing about technology, choosing the right tone and personality can make all the difference. Whether you’re a journalist, copywriter, or blogger, the approach you take can transform your content from generic to outstanding. Here’s a list of 15 personalities you can adopt, complete with short examples to inspire your next tech story.
1. The Analyst
Personality: Logical, data-driven, neutral.
Ideal For: In-depth research, comparisons, and white papers.
Example:
“The adoption rate of AI in SMEs has surged by 35% over the past year, with machine learning models accounting for 60% of new use cases. Comparing platforms, we found OpenAI’s API offers a 40% reduction in latency over its competitors.”
2. The Visionary
Personality: Inspirational, future-focused.
Ideal For: Thought leadership and trend predictions.
Example:
“Imagine a future where your car not only drives itself but predicts your needs—booking maintenance, recharging itself, and coordinating with smart cities to optimise traffic. This is no longer science fiction; it’s the promise of autonomous AI in the next decade.”
3. The Storyteller
Personality: Relatable, engaging, human-focused.
Ideal For: Case studies and real-world applications.
Example:
“When Sarah implemented a digital twin of her factory floor, she didn’t expect a 20% efficiency boost in just three months. The ability to simulate and optimise workflows saved her team hours, enabling them to focus on innovation rather than firefighting.”
4. The Evangelist
Personality: Persuasive, enthusiastic, authoritative.
Ideal For: Promoting specific products or concepts.
Example:
“With Zoom’s AI Companion, productivity hits a new high. From auto-summarised meetings to real-time sentiment analysis, this tool transforms communication into actionable insights.”
5. The Critic
Personality: Bold, candid, sceptical.
Ideal For: Reviews and exposing hype.
Example:
“While the latest wearable promises ‘seamless integration into your daily life,’ the reality is far less inspiring. With a 6-hour battery life and buggy notifications, it’s clear this device was rushed to market.”
6. The Educator
Personality: Clear, approachable, insightful.
Ideal For: Tutorials and beginner guides.
Example:
“Think of blockchain as a digital ledger. Each transaction is a block, and together they form a chain—secure, transparent, and tamper-proof. Here’s how you can apply it to streamline supply chain management in five simple steps.”
7. The Trend Watcher
Personality: Current, fast-paced, exploratory.
Ideal For: Breaking news and emerging trends.
Example:
“This week’s CES unveiled a flurry of AI-powered gadgets, but the spotlight belongs to Samsung’s self-healing screens, which could redefine durability in smartphones.”
8. The Satirist
Personality: Humorous, witty, irreverent.
Ideal For: Tech culture and controversies.
Example:
“In the race to create the smartest AI assistant, one company forgot the golden rule—don’t let it learn from Twitter. The result? A bot that quotes Shakespeare one moment and starts a flame war the next.”
9. The Advocate
Personality: Passionate, value-driven.
Ideal For: Ethical issues and sustainability topics.
Example:
“As tech companies chase profits, e-waste piles up at an alarming rate—50 million tonnes annually. What if innovation included designing products with a circular lifecycle, ensuring sustainability becomes the norm?”
10. The Connector
Personality: Collaborative, conversational.
Ideal For: Building networks and hosting interviews.
Example:
“We spoke with three CEOs revolutionising AI in healthcare. Their insights reveal a common thread: collaboration is key. Join the discussion and share how your organisation is adapting to this transformative technology.”
11. The Experimentalist
Personality: Hands-on, immersive, adventurous.
Ideal For: Reviews and first-hand testing.
Example:
“I spent a week living entirely in virtual reality using Meta’s latest headset. From meetings to movie nights, here’s what worked, what didn’t, and why I might need an eye doctor.”
12. The Skeptic
Personality: Analytical, questioning, contrarian.
Ideal For: Critiques and debunking myths.
Example:
“The metaverse promised to revolutionise social interaction, but after two years, most users still prefer real-world connections. Are we chasing a pipe dream, or just ahead of the curve?”
13. The Innovator
Personality: Imaginative, solution-oriented.
Ideal For: DIY projects and creative guides.
Example:
“By repurposing an old Raspberry Pi, I built a smart home hub that controls my lights, thermostat, and even makes coffee. Here’s how you can do it too—for under ÂŁ50.”
14. The Pragmatist
Personality: Realistic, solutions-focused, down-to-earth.
Ideal For: Cost-benefit analyses and practical advice.
Example:
“Switching from proprietary software to open-source solutions saved us ÂŁ10,000 annually. Here’s a breakdown of the tools we used and how they compare to paid alternatives.”
15. The Globalist
Personality: Contextual, culturally aware, wide-angled.
Ideal For: Geopolitical perspectives and international tech trends.
Example:
“China’s aggressive push into AI chip manufacturing is reshaping global tech supply chains, while Europe grapples with regulatory challenges. How will these shifts affect the innovation landscape worldwide?”
The future of writing tech content lies in adaptability. As audiences demand sharper insights, richer storytelling, and relatable tones, the pressure is on writers to evolve. From AI-assisted drafts to immersive storytelling through AR and VR, the tools and platforms are shifting, but the core principle remains: connect with your audience. Writers who master the art of tailoring their personality to the message will not just survive—they’ll lead.
Tech moves fast, but great content cuts deeper. The personalities you choose as a writer aren’t just stylistic tweaks; they’re your arsenal in a crowded battlefield of attention spans. Whether you inspire, critique, or simplify, your ability to resonate with your audience defines your impact. So, as the world of tech transforms, so must you. Pick your voice, sharpen your edge, and write like the future depends on it—because it just might.
