Rob Scott
In an era where information is a mere click away, the challenge for news publishers is no longer solely about providing timely and accurate content. It’s about delivering a curated experience that resonates with a diverse audience across multiple channels—web, social media, and email. But why stop there? With the advent of AI technologies like ChatGPT, we stand on the brink of a revolution that could redefine journalism altogether.
Omni-Channel is Not Optional
The modern consumer demands flexibility. Some might prefer an in-depth article that allows them to delve deep into an issue. Others may want to scroll through a social media feed and catch the highlights. And then there are those who appreciate a well-crafted email digest sent straight to their inbox. As publishers, it’s not for us to decide the channel; it’s for us to be available on all of them.
The Asynchronous Advantage
Not everyone consumes news at the same pace or with the same intent. Allowing for asynchronous updates means the consumer can choose when and how they engage with the content. This freedom fosters a community where news is not just consumed but discussed, shared, and even critiqued.
A publisher’s social channels are the best example of an async news channel, the follower views the feed on-demand. On the flip side, however, one could argue that social is synchronous also, pushing news in real-time to its followers as it happens.
Ultimtaley, the social user decides when they consume the content.
Intelligent News is Coming
Imagine a news platform that allows you to ask questions, seek further information, or clarify doubts in real-time. With AI technology, this is no longer science fiction but an imminent reality. This offers an unprecedented opportunity for publishers to not just inform but educate, providing a richer, deeper context to every story.
Is the future of news intelligent and adaptable? Absolutely. But more importantly, it puts the control back in the hands of the reader. With AI-enhanced news platforms, you won’t just consume news; you’ll interact with it, question it, and adapt it to fit your worldview.
A New News Boom?
The industry is ripe for innovation. As we integrate more AI into our platforms, the experience will become increasingly personalized and interactive. It may very well usher in a new “news boom,” driven by technologies that make news not just a part of your day but a part of your conversations.
In summary, to thrive in this brave new world, publishers must create omni-channel platforms that are not only flexible but also intelligent. It’s not just about keeping up with the times; it’s about leading the charge into the future.
