Head of Customer Campaigns (UK)

Today Digital: Who Are We?

We’re an online news publication dedicated to revolutionising how business technology is discovered, consumed, and shared through our brands: UC Today, CX Today, XR Today, and AI Today. Since our launch, we’ve continuously innovated and are now in our sixth year of thriving operations, with no signs of slowing down.

Our customers are some of the most exciting and innovative tech brands worldwide, from London to Silicon Valley and beyond, who rely on us to amplify their stories and drive results.

Role Overview 

The head of customer campaigns will be responsible for the successful execution of all customer campaigns, ensuring that they are delivered on time, aligned with target personas, and generate high levels of ROI. They will oversee a team of performance marketers, ensuring campaigns are effectively managed across multiple clients and executed with precision. 

This role requires strong leadership, campaign execution expertise, deep persona understanding, and excellent cross-functional collaboration. The successful candidate must be comfortable managing multiple concurrent campaigns, have experience using HubSpot for campaign data management, and be skilled in coaching, supporting, and growing a team of marketers. 

They will also own and manage a portfolio of high-value campaigns while ensuring internal response SLAs are met, customer experience (CX) is excellent, and any issues or complaints are resolved efficiently. 

Key Responsibilities 

Campaign management and execution 

• Oversee the execution of all customer campaigns, ensuring they are delivered on time, within scope, and to a high standard of ROI 

• Develop and implement campaign execution strategies, ensuring consistent best practices across all projects 

• Individually own and manage a select number of high-value campaigns, ensuring top-tier execution 

• Work closely with the content team to ensure campaign assets are delivered on time and are tailored to target personas 

• Ensure campaign messaging, targeting, and creative assets align with customer objectives and audience insights 

Team leadership and performance marketing management 

• Lead, manage, and develop a team of performance marketers, ensuring they have the necessary support, coaching, and career growth opportunities 

• Oversee resource allocation, ensuring the right performance marketers are assigned to the right campaigns based on skillset and workload 

• Provide guidance and structured coaching to enhance team efficiency, campaign performance, and customer satisfaction 

• Drive a high-performance culture, ensuring clear accountability and measurable success criteria 

Marketing platform and data utilisation 

• Utilise HubSpot to manage campaign data, track performance, and optimise lead flows 

• Oversee the integration of data-driven insights into campaign execution to maximise efficiency and impact 

• Ensure campaign analytics and reporting mechanisms provide clear ROI tracking and performance optimisation 

Customer experience and issue resolution 

• Own the internal response SLAs, ensuring customer queries and requests are handled efficiently 

• Lead the issues log, taking ownership of customer complaints and ensuring timely resolutions with minimal disruption 

• Work closely with the sales and customer success teams to ensure customer campaigns align with overall revenue objectives and expectations 

• Ensure Today Digital consistently delivers a high-quality customer experience (CX) across all marketing campaigns 

Key Metrics for Success 

• Percentage of customer campaigns delivered on time and meeting ROI targets 

• Performance of high-value campaigns personally managed by the head of customer campaigns 

• Improvements in internal response times and SLA compliance 

• Reduction in customer complaints and faster resolution rates 

• Growth and performance improvement of the performance marketing team 

• Increased collaboration and alignment between marketing, sales, and content teams 

Experience and Qualifications 

• 5+ years of experience in B2B marketing campaign management, with a focus on customer-facing roles 

• Strong expertise in multi-campaign execution, managing multiple concurrent campaigns across different clients 

• Deep understanding of target personas, audience segmentation, and data-driven marketing 

• Experience working with HubSpot for campaign tracking, lead flow optimisation, and marketing automation 

• Strong leadership and team management experience, with a track record of coaching and developing marketers 

• Background in customer experience (CX) and issue resolution, with experience managing complaints and ensuring customer satisfaction 

• Proven ability to manage SLAs, improve response times, and drive process efficiencies 

• Excellent cross-functional collaboration skills, working with content, sales, and commercial teams 

Home Office Requirements:

• Reliable high-speed internet (minimum 10 Mbps download / 2 Mbps upload).
• A dedicated, distraction-free workspace.
• Suitable office furniture (desk and chair).
• Company-provided equipment includes a PC, webcam, headset, and all necessary software licenses.

Ready to thrive in a dynamic, customer-focused environment where your performance marketing expertise makes a real difference? Apply today and be part of our mission to innovate in the world of B2B tech media.