Rob Scott
This month, Today Digital launched its cutting-edge Connected Storytelling Strategy, revolutionizing how B2B technology vendors create and distribute content. This bold new approach slashes inefficiencies, amplifies impact, and transforms isolated assets into cohesive, ROI-driven narratives.
“Content creation is hardâtechnology companies and marketing teams are often stretched thin,” says Rob Scott, CEO of Today Digital. “With Connected Storytelling, weâre making the process easier, faster, and much more rewarding for everyone involved.”
Breaking the Bottlenecks
The Connected Storytelling Strategy addresses a common pain point for marketing teams: juggling limited time and resources while trying to produce high-quality content. By condensing multiple assets into a single, high-impact content session, Today Digital delivers unparalleled value with less effort required from its clients.
The process has been refined into a streamlined quarterly cadence, built for efficiency and depth:
- Kickoff Call: A single, high-value planning session establishes a content theme for the quarter.
- BIG Update 365: A long-form video briefing with senior executives is launched within the first 30 days, providing deep insights and setting the tone for the quarter.
- Rapid Execution: All assetsâvideo and writtenâare created and ready for distribution in the first month, freeing up time for focused amplification and performance optimization.
Content That Connects
At the heart of the strategy is the power of Connected Storytellingâcreating a narrative that spans multiple formats and keeps the audience engaged. Instead of standalone pieces, each asset builds on the next, ensuring a seamless journey for the reader or viewer.
- Thought Leadership Articles: SEO-optimized pieces kick off the narrative, establishing authority and driving organic traffic.
- Video Interviews: Engaging conversations with subject matter experts elevate thought leadership and encourage interaction.
- Journalistic Insights: Feature articles wrap the quarterâs theme with fresh perspectives and compelling takeaways.
“Connected Storytelling is about creating a rhythmâa flow of content that keeps your audience coming back for more,” explains Rob Scott. “Weâre not just creating content; weâre building a movement that puts our clients at the heart of their industries.”
Why It Matters
The results speak for themselves. This new approach maximizes audience engagement, shortens the time to market, and delivers stronger ROI for Today Digitalâs clients. By integrating first-party data insights and analytics, every campaign is smarter, sharper, and more impactful.
Today Digital is setting a new standard for sponsored content in the B2B tech spaceâoffering brands not just visibility but relevance and resonance.
Get Involved
Ready to elevate your content strategy? Contact Today Digital or request a media kit to experience the power of Connected Storytelling for yourself. This is more than just contentâitâs a revolution in how stories are told.
“Letâs build your narrative together. Itâs time to tell a better story, faster.” â Rob Scott
