Lesson 2 – Never Kiss On The First Date
Business leaders and marketers are impatient. We all want customers to buy our products quickly, and no one likes waiting around to make a sale. However, trying to force a conversion from your first interaction with a customer is like proposing marriage on a first date. In B2B tech, it comes across as pushy, overwhelming, […]
Lesson #3 – Who Are You Again?
Let’s face it, we’re all goldfish. 🐠 Thanks to technology, the human attention span is lower than it’s ever been. We’re all constantly distracted by social media messages, emails, videos, and – hey what’s that over there… In a world where your technology buyers have countless things constantly battling for their attention, it’s important to […]
Lesson #4 – Get Dressed for the Occasion
Making the right impression with your content marketing strategy is all about optimisation. You don’t just produce a phenomenal piece of writing or video. You also spend the right amount of time tweaking it to perfection and ensuring it’s specifically suited to the channel in question. One thing we’ve learned over years of distributing high-ranking […]
Lesson #5 – One Size Never Fits All
Formatting your content to suit a diverse audience is a crucial component of the content code. Designing the ideal content is a complicated process these days. If you want to boost your appearance online and expand your brand reach, you need to think about a number of factors, from keywords to technical SEO. So, how […]
Lesson #6 – Measure the Right Metrics
Which metrics should you really be measuring? Everyone invested in any kind of content production will know how important it is to track the right “metrics”. The only way for know to certain which of your pieces are the most effective (and valuable) is to keep track of essential data highlighting things like engagement and […]
Lesson # 7 – Don’t Look Back In Anger
…I heard you say 🎵 Focusing on the past isn’t always a good thing in day-to-day life, but you can’t create a fantastic content marketing campaign without looking back from time to time. Unfortunately, a huge number of marketers batch n’ blast their content efforts, then forget about them entirely. Failing to look back and […]
WordPress Subtitle Best Practices
Designing the ultimate website page, whether a blog, article or a product description, isn’t just about providing people with the correct information. While your content needs to be rich and engaging, it must also be formatted to allow for the best possible “user experience”. Subtitles can help to provide extra context to a post, ensuring users can […]
Earned Media Vs Paid Media: The Complete Guide
Content is king in the digital world and the key to attracting or converting any audience. The right “media” helps businesses boost brand awareness, earn customers’ loyalty, and even improve their reputation online. However, there’s more than one type of content to consider. A company pays for some forms of media to generate specific results, […]
How to Make a Killer WordPress Featured Image and Generate Traffic To Your Post
There are various ingredients involved in creating an influential WordPress blog. Companies need to understand the audience and create content relevant to their interests. They also need to plan keywords and backlinking tactics to improve the search engine potential of each post. One of the most common areas business leaders overlook when creating blog posts […]