What is a CTA? Call to action explained.
You’re likely to be quite familiar with the term “CTA” or “Call to Action” as a marketing professional or business leader. After all, the CTA is one of the main tools companies use to generate a positive customer response. Customers in today’s fast-paced and chaotic landscape often need extra help when figuring out what they should […]
WordPress Title Best Practices
When you’re designing the ultimate WordPress website, you’ll have several factors to take into consideration. It’s not just the appearance of your site you need to think about, but how likely each page is to connect with your audience on a deeper level. Your “page title” on each WordPress page might not seem like a […]
What is Video SEO? The Basics of Optimising Video Content
What is video SEO, and why is it essential to your content marketing strategy? We all know content is the key to success online. You demonstrate your brand’s thought leadership with the right content pieces, generate trust, and build brand awareness. Enhancing and adapting your content to increase your search rankings is called “SEO”: Search […]
What is B2B Demand Generation?
B2B demand generation, or “Demand Gen”, is essential to a solid sales and marketing campaign. This integrated marketing approach uses multiple methods to drive awareness and interest in a product or service. With carefully-chosen content marketing efforts, nurturing campaigns, and even strategies like account-based marketing, B2B companies can strengthen connections with potential leads, increase revenue, […]
What Is Internal Linking? The Power of Internal Links
To excel in SEO (Search Engine Optimisation), you need more than just a great content strategy and a passion for keywords. A strong SEO strategy also relies on the use of links. Google finds and explores pages on a website based on links, and the connections between your pages can make a massive difference to […]
What Are Brand Guidelines? An Introduction
Your brand is one of the most valuable parts of your business. More than just the image you portray through your logo or the words on your website, a brand is how you differentiate your business from the competition. It describes how you make your customers feel and how they perceive you. With an effective […]
What Is Owned Media? An Introduction
What is owned media? Marketing in today’s competitive landscape requires companies to invest in various kinds of “media” or content. These varying forms of media are often separated into three distinct categories: owned, earned, and paid media. While the strategies and methodologies are used with each type of content, the overwhelming focus is the same. […]
What is Native Advertising: A Complete Introduction
What is native advertising, and is it your brand needs to invest in? Native advertising is a popular form of promotion in a world where customers are becoming increasingly less interested in disruptive ad campaigns. With native advertising, you create ads designed to seamlessly blend with the rest of the content on a page, so […]
What is Dark Social In Digital Marketing?
The term “dark social” might strike fear into the hearts of those familiar with the dark web, but it’s not nearly as scary as it seems. The phrase was actually created to describe online content sharing traffic through channels we can’t easily track, like a private messaging app, email, and text. It’s no secret that […]