Tag: Buyer Journey
The Influence of B2B News Sites on the Buying Journey
In today’s digital age, the way businesses make purchasing decisions has evolved. With a plethora of information available at their fingertips, decision-makers are more informed than ever. One significant channel that has emerged as a trusted source of information is B2B (Business-to-Business) news sites. These platforms play a crucial role in the B2B buying journey […]
What is a Trends Video Session?
Here at Today Digital, we believe in the power of content, from highly targeted and informative articles to emotionally engaging videos. Each innovative content marketing strategy we offer is designed to generate specific results for our clients. Companies can use our strategies to build engagement, drive awareness, and boost conversions in the B2B tech landscape. […]
Lesson 2 – Never Kiss On The First Date
Business leaders and marketers are impatient. We all want customers to buy our products quickly, and no one likes waiting around to make a sale. However, trying to force a conversion from your first interaction with a customer is like proposing marriage on a first date. In B2B tech, it comes across as pushy, overwhelming, […]
Lesson #5 – One Size Never Fits All
Formatting your content to suit a diverse audience is a crucial component of the content code. Designing the ideal content is a complicated process these days. If you want to boost your appearance online and expand your brand reach, you need to think about a number of factors, from keywords to technical SEO. So, how […]