Tag: Content Strategy
What is Content Modelling? A Simple Introduction
Content modelling is an often misunderstood part of the content production strategy. Every piece of digital content your company creates is part of a wider content model. The model itself breaks down the attributes of the content, and how it connects to other assets in your toolkit. Content models document the various different kinds of […]
What Is Sponsored Content? (and why it rocks!)
What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]
How To Write About B2B Technology
Learning how to write about B2B technology effectively can be tough. Not only does B2B writing require a different approach than most B2C content, but technology can be quite a complex and dry topic, making engagement harder to achieve. It can be difficult to know how to walk the line between using the right, focused […]
What Is WordPress? Meet the World’s Most Popular CMS
WordPress a term you’ve probably heard if you’ve spent more than a few seconds looking into website creation online. One of the simplest, and most popular site development tools on the market, WordPress is a “Content Management System” or “CMS”. Today, WordPress powers more than 43% of the websites online – making it the biggest […]
Using Live Chat Data for New Content Marketing Ideas
You know content marketing is the key to driving brand awareness, generating sales, and reaching new customers. Unfortunately, for a lot of people, one of the toughest parts of running a content marketing strategy is simply deciding what to write about. You don’t want to simply repeat what your competitors are doing, and coming up […]
How to Scale Your Content Strategy
Thinking of investing more of your cash into content? At a time when customers are constantly looking for opportunities to build emotional connections with brands, content could be the key to outshining the competition. With the right content, you can speak to your target audience, answering their questions, solving problems, and demonstrating your industry knowledge. […]
How to Enhance Your Content Distribution Strategies
You’ve gone through the effort to create some fantastic, eye-catching content. After careful planning, writing, and editing, you’re convinced you’ve got some serious value to offer. Unfortunately, when you post your piece on your website, you notice you’re not getting the hype you expected. Often, the problem comes down to the “marketing” part of your […]
Waiting for Inspiration: Content Calendar Strategies
The more high-quality content you produce, the better your chances will be of attracting customers who genuinely want to hear from you. Regularly publishing content also improves your ranking with the search engines, ensuring you can appear in front of your clients at the right time. Unfortunately, while statistics suggest most brands should be publishing […]
Your 7 Digital Marketing Must-Haves
Let’s face it, it’s hard to capture the attention and interest of your target market these days. From a stream of near-constant email advertisements to online banner ads, pop-ups, and videos, marketing is everywhere you look. Not only do you have to contend with about a million cat pictures to get your customer’s attention, but […]
B2B Content Marketing for 2022: Insights from CMI
The confusion and chaos of the last couple of years has prompted several changes in the way brands connect with customers, and vice versa. Perhaps most significantly, companies have begun to recognise the importance of connecting with customers in a digital landscape through content. Content marketing has been a valuable tool for companies looking to […]