Tag: Sponsored Content
What is a BIG Update Video Session?
For technology brands, video can be a powerful tool for activating, engaging, and converting customers. As the world grows increasingly visual, customers are relying on video to learn about brands, explore product options, and even leverage the tools they purchase. A BIG Update video is one of the many video-focused promotional techniques offered at Today […]
What is a TV Edition Video?
Today, video is one of the most popular tools available for any business or online marketer. According to studies, around 86% of marketing professionals already leverage video as a marketing tool, and 78% of these experts say it directly increased sales for their business. One of the best things about video is how versatile it […]
What Does Multi-Publication Mean?
The digital world is a diverse place, full of different avenues to explore for users in search of information, entertainment, and guidance. The challenge for most businesses investing in marketing and promotion strategies, is figuring out where they should position their brands to connect with the widest selection of engaged leads. Here at Today Digital, […]
What is Strategic Content? Here’s what you need to know
Content is one of the most powerful tools any business can leverage in today’s digital world. It’s the core of every demand generation and demand capture campaign, the heart of any thought leadership plan, and the key to building trust with a target audience. Every piece of content a business creates should have a specific […]
Lesson #6 – Measure the Right Metrics
Which metrics should you really be measuring? Everyone invested in any kind of content production will know how important it is to track the right “metrics”. The only way for know to certain which of your pieces are the most effective (and valuable) is to keep track of essential data highlighting things like engagement and […]
Earned Media Vs Paid Media: The Complete Guide
Content is king in the digital world and the key to attracting or converting any audience. The right “media” helps businesses boost brand awareness, earn customers’ loyalty, and even improve their reputation online. However, there’s more than one type of content to consider. A company pays for some forms of media to generate specific results, […]
What is B2B Demand Generation?
B2B demand generation, or “Demand Gen”, is essential to a solid sales and marketing campaign. This integrated marketing approach uses multiple methods to drive awareness and interest in a product or service. With carefully-chosen content marketing efforts, nurturing campaigns, and even strategies like account-based marketing, B2B companies can strengthen connections with potential leads, increase revenue, […]
What is a Digital Marketing Funnel? An Introduction
Talk to any marketing specialist in today’s world, and they’ll tell you successful promotion requires a deep understanding of the “marketing funnel”. In simple terms, the digital marketing funnel for both B2B and B2C brands involves a series of marketing stages connected to the buying journey of an audience. The concept has become a fundamental […]
What is an MQL? The Basics
Leads are the key to a company’s successful growth. Every organisation needs a consistent flow of “leads” they can convert into consumers and repeat clients. However, not every lead is created equally. In today’s competitive landscape, focusing your attention on the wrong leads could mean wasting crucial time and money. In the B2B marketing landscape, […]
What is Native Advertising: A Complete Introduction
What is native advertising, and is it your brand needs to invest in? Native advertising is a popular form of promotion in a world where customers are becoming increasingly less interested in disruptive ad campaigns. With native advertising, you create ads designed to seamlessly blend with the rest of the content on a page, so […]