Lesson #6 – Measure the Right Metrics

Lesson #6 - Measure the Right Metrics

Which metrics should you really be measuring? Everyone invested in any kind of content production will know how important it is to track the right “metrics”. The only way for know to certain which of your pieces are the most effective (and valuable) is to keep track of essential data highlighting things like engagement and […]

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Earned Media Vs Paid Media: The Complete Guide

Earned Media Vs Paid Media

Content is king in the digital world and the key to attracting or converting any audience. The right “media” helps businesses boost brand awareness, earn customers’ loyalty, and even improve their reputation online. However, there’s more than one type of content to consider. A company pays for some forms of media to generate specific results, […]

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What is B2B Demand Generation?

What is B2B Demand Generation

B2B demand generation, or “Demand Gen”, is essential to a solid sales and marketing campaign. This integrated marketing approach uses multiple methods to drive awareness and interest in a product or service.  With carefully-chosen content marketing efforts, nurturing campaigns, and even strategies like account-based marketing, B2B companies can strengthen connections with potential leads, increase revenue, […]

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What is a Digital Marketing Funnel? An Introduction

What is a Digital Marketing Funnel An Introduction

Talk to any marketing specialist in today’s world, and they’ll tell you successful promotion requires a deep understanding of the “marketing funnel”. In simple terms, the digital marketing funnel for both B2B and B2C brands involves a series of marketing stages connected to the buying journey of an audience.  The concept has become a fundamental […]

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What is Native Advertising: A Complete Introduction

What is Native Advertising A Complete Introduction

What is native advertising, and is it your brand needs to invest in? Native advertising is a popular form of promotion in a world where customers are becoming increasingly less interested in disruptive ad campaigns. With native advertising, you create ads designed to seamlessly blend with the rest of the content on a page, so […]

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What is Content Syndication? An Introductory Guide

What is Content Syndication? An Introductory Guide

Could recycling your content be the key to building brand awareness and unlocking new opportunities online? Content syndication is the practice of getting the most out of the content you create by re-publishing your most helpful information on third-party websites.  In today’s cluttered digital environment, getting the right amount of attention to your crucial blog […]

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What Is Sponsored Content? (and why it rocks!)

What Is Sponsored Content?

What is sponsored content, and why is it so beneficial to your brand? Most companies know content is the key to building a successful presence online. Around 82% of marketers are actively using content marketing as of 2021. However, there are so many different kinds of content, it’s difficult to know which you should be […]

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Quick Proofreading and Editing Tips to Improve your Content

If you’re planning on producing content to boost brand awareness and reach, you’ll need more than just a great topic to write about. Once you’ve researched trending topics and produced something relevant to your target audience, you also need to proofread and edit your text too. Proofreading and editing are two (separate) activities designed to […]

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